When it comes to running a small business, there are a number of strategies you can use to take it to the next level.
Take email marketing, for starters.
Email punches well above its weight when it comes to small business marketing channels.
Firstly, it’s relatively inexpensive, making it perfect for those on a limited budget. Combine that with its wide reach, and it’s unsurprising it delivers one of the highest marketing return-on-investment (ROI) around. For every $1 you spend, you’ll get $44 back, according to this 2016 study by Campaign Monitor.
Need more convincing?
Here are three more ways email marketing can help your small business succeed:
1. Helps you build stronger customer relationships
From personalised subject lines to topics that’ll resonate, email marketing makes it easy to segment your audience and send them content they’ll find valuable. That helps you build trust and credibility with your customers – the ingredients for a strong and long-lasting relationship.
2. Increases traffic to your website
Want to generate more traffic? Emails can be an effective way to get customers to visit your website, as you can include links within the content. If you include social sharing buttons, your customers can also act as your brand advocates by publishing your content on their Facebook, LinkedIn and other social accounts.
3. Promotes you as an expert
As a small business owner, your goal is to be seen as the go-to expert within your industry. Email marketing can help with this positioning, as you can use it to send content that solves your customer’s problems. Remember, they’ve signed up for your marketing newsletters because they want to hear from you. Reward them with well-written, unique content that they will enjoy reading and sharing.
Want to take your small business’ marketing to the next level? Hunter & Scribe can help. Get in touch by emailing [email protected]