A well-designed website is one of the most powerful marketing tools a small business has at its disposal. It impacts how customers perceive your brand, and drives leads and sales.
One of the easiest ways to change how your website looks is through installing a ‘theme’. A theme is a pre-designed collection of templates that controls the layout, colours and design of your website. Think of it as your website’s face to the world.
As there are thousands of themes available, it’s common to get overwhelmed when trying to find the right one for your small business. Where do you even start?
To help, we’ve compiled a list of things you need to consider.
- Define your goal. One of the simplest ways to narrow it down is to think about your website’s purpose, as your theme should complement your business’ objectives. For example, if your website is designed to show off a portfolio of work, choose a theme that prioritises images. If it’s text-heavy, go for one that enhances readability.
- Less is more. While it’s tempting to go for all the bells and whistles, simplicity is better. The purpose of every website is to help people find information as fast as possible. The more unneeded features you have, the slower your website is. No one likes a slow website.
- Be mobile-friendly. In 2017, 17 million Australians accessed the internet through their mobile phones. Those numbers will only increase. Without question, your chosen theme needs to look good on any device.
- Be plugin friendly. If your website is WordPress it’s a no-brainer that your theme should work well with common plugins. Plugins are where the real power of WordPress lies, and limiting this makes no sense.
- Be SEO-friendly. It’s a little-known fact, but your theme plays a critical role in your search engine visibility. A badly coded theme won’t have the correct HTML5 structure needed for this. While checking source code is way above a beginner’s skill level, look for themes that are optimised.
Still confused about website themes?
Navigating the ins and outs of web design and development can be tricky especially for a beginner. There’s the endless jargon to get your head around. A lot of trial and error that consumes time that might be better spent running your small business.