10 blogging tips for accountants to engage and grow your client base
As an accountant, you’re skilled at tackling topics like taxation and compliance for small businesses.
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Website Content Writing
Blog Writing Services
Customers are secretly visiting your website to research and compare you with your rivals. Blogs are a great way to instantly prove your expertise.
Social Media Content Writing
Your potential clients are on social media, so you should be too. The more content you publish, the more of a trusted expert you’ll become.
Newsletter Writing Services
Your rivals are sending email newsletters to your customers. So you should too. Regular newsletters are a great way to stay front-of-mind.
Email/EDM Writing
If you want to generate new business from old clients, you need to send them regular emails. That way, you’ll always be front-of-mind.
Media/PR Writing Services
Media coverage can turbocharge your credibility. So how do you get it? Step one is to send a well-written media release to targeted publications.
Ebook Writing Services
You can use ebooks as lead magnets, or email them to potential clients at the first point of contact, to prove your expertise and overcome objections.
Case Studies Writing Services
You need to prove to potential clients you’ve solved problems just like theirs for people just like them. How? With clever case studies.
Award Submission Writing Services
Being nominated for an award is a huge thrill. To get shortlisted, you’ll need to provide a persuasive, well-written submission.
Book Writing Services
You want to publish a book … but you don’t have the time or skill to write it. Don’t worry. You can get an expert writer to ghost-write your book for you.
Editing Service
You’ve written an important document … but you know it can be improved. Get a professional writer to edit the document, so it becomes more enticing.
Template Letter Writing Services
You know those 10 or 20 emails you keep sending? Get a professional to write template letters for you and copy/paste when the need arises.
Copywriting Services
You want to publish a book … but you don’t have the time or skill to write it. Don’t worry. You can get an expert writer to ghost-write your book for you.
SEO Writing Services
You’ve written an important document … but you know it can be improved. Get a professional writer to edit the document, so it becomes more enticing.
Product Description Services
You know those 10 or 20 emails you keep sending? Get a professional to write template letters for you and copy/paste when the need arises.
I would like to give a shout out to Nick Bendel from Hunter and Scribe who has been a great support these past few months to our business and clients.... read more He is reliable and produces a very high standard of content, we look forward to continuing to work together for many years to come.
I organise Professional Development days for Queensland mortgage brokers and I need to make sure all my presenters are able to offer value to the brokers in attendance. At one... read more of my recent events, Nick Bendel gave a really insightful presentation about the top seven content marketing channels being used by brokers throughout Australia. He covered everything from social media to podcasting, was interactive with the brokers, and kept things simple and easy to understand. Due to Nick understanding the mortgage broking industry so well meant he was able to share relevant examples and case studies, and gave the brokers something to take away which they could immediately implement in their businesses.
Nick helped us with our new website, he made the process easy with a zoom meeting to capture our style and needs and then went away and worked his magic!!... read more It shows that he has knowledge of Financial Services in the way that produced the copy for our site. Thank you, Nick from the Berry Financial Services Team!!
Saevil Row created a brand identity that generated incredible feedback from our client and their customers, so we wanted to enter this brand identity in the Australian Good Design Awards.... read more However, we were too busy to write the award submission, and recognised that award writing probably wasn't our forte, so we decided to engage an experienced awards writer to do the job for us. From the moment I spoke to Hunter & Scribe, I could see I was in safe hands – they clearly had a proven process and laid out a schedule that would allow us to enter the award by deadline. I thought we'd need to go through several drafts before getting a submission that was perfect, but they managed to nail it first time. Their writing was really succinct and they did a great job of identifying what made our work so valuable for the client.
We were referred to Hunter & Scribe via our marketing portal BDM after searching for a content provider that understood our business's needs. Nick took the time to listen to... read more us (an unusual experience for us) and now provides exceptional material relevant to what we are trying to achieve. We have now referred him to other business partners to create content for them over various platforms and they have also been delighted with the results. I highly recommend Nick and the team at Hunter & Scribe.
Hunter & Scribe were an absolute pleasure to work with. They were thorough, clearly understood our requirements and delivered great results on time. I would highly recommend them.
Writing quality content that matches your brief and solves your problem.
Recommending a solution tailored to your specific goals and audience.
Getting really clear on the specific problem you’re trying to solve.
Traditional advertising takes a ‘sell, sell, sell!’ approach and tries to seal the deal immediately – like asking someone to marry you on the first date. By contrast, content marketing focuses on educating clients over the long-term as a way of positioning the business as a trusted expert – so when you eventually propose marriage, they’re much more likely to say yes.
Write about topics your clients consider relevant and interesting. That will generally be a mix of industry news and general advice.
The more content marketing you publish, the more visibility and credibility you’ll achieve, and therefore the more leads you generate. So you should try to do as much content marketing as possible.
Click hereᅠto read reviews from other Australian property and finance professionals.
As an accountant, you’re skilled at tackling topics like taxation and compliance for small businesses.
There are a number of emerging patterns that are likely to shape social media trends in 2025.
It is estimated that three billion emails are sent out every second with every single inbox.
We are a Sydney-based copywriting agency that works with property and finance businesses throughout Australia.
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