If you plan an effective guest blogging strategy, it could be exactly what your small business needs to take your marketing strategy to the next level. But how do you ensure it’s not a waste of time? 

Here’s a quick introduction to guest blogging and how you can benefit from it:

What is guest blogging? 

As an expert in your field, you create an informative, well-researched blog to be featured on the website of another respected blogger/small business owner. The blog will include backlinks to your website. 

What’s the point of guest blogging?

As the writer, you will benefit by gaining new followers, exposure to a new audience, and increasing your reputation as an expert in your industry. The host of the blog will benefit from free SEO content, and exposure to your audience. If done well, it’s a ‘win-win’ situation. Both parties should ideally share the blog on their various social media platforms to gain as much traction as possible. 

How do I start guest blogging?

There are 5 key steps to follow:

  1. Identify reputable blogs that you could potentially contribute quality content to
  2. Make sure that these blogs relate to you and your small business sector in a meaningful way
  3. Make sure they are open to featuring guest posts
  4. Prep some content ideas, and pitch them
  5. If they are keen to collaborate, produce the content & share

What sort of things should I guest post about?

The best types of guest posts offer authoritative advice to readers on how to solve their problems. 

For example, if you run an estate agency in Sydney, you can approach a similar agency in Perth and offer a blog post on “How to manage your move to Sydney”. This will be helpful to the host’s readers who are making a big move, and it may lead to some property sales for you. The host could offer a similar article for you to share on your website about relocating to Perth. 

If you run a vehicle maintenance workshop, you could write an article about “How to do your own oil change.” You could pitch this to a motor oil manufacturer to feature on their website. Include a video for added impact.

Help! I want to benefit from guest blogging, but I don’t know where to start…

As a small business owner, you’re focused on providing the best product and service you possibly can. While you understand the benefits, the burden of doing your own marketing, content creation, and blogging might be something that gives you nightmares.

The experts at Hunter & Scribe are the dream team you need to tame the nightmares and turn them into positive results for you and your small business. Give them a shout on [email protected]