Friends Restaurant is a multi-award-winning friendly fine dining restaurant that has been providing modern international cuisine in the Perth CBD for over 20 years. But rather than rest on their laurels, restaurateurs Lesley and Clyde Bevan understand that they need to stay relevant and work hard to maintain their regular clientele as well as attract new ones.
Clyde does up to four radio shows a week. The content varies but over the 45-60 minutes, he’ll cover a range of topics including general hospitality, food, wine and music. Music is a big part of their business offer. The restaurant features regular concerts by musicians such as Daryl Braithwaite and Russell Morris. These are all advertised on their marketing channels which include:
- Clyde’s radio show
- Email mail outs
- Facebook Ads
The social proof is in the pudding
Social proof is one of the most effective forms of marketing there is. People trust the wisdom of the crowd, often seeking out the opinions and reviews of others before deciding whether to patronise a business. Social proof marketing is particularly important for the hospitality industry, as Lesley and Clyde understand.
Their food, wine and service are exceptional as evidenced by them winning six national awards:
- Three Best Restaurant with Entertainment in Australia – the Restaurant and Catering Association
- Best Wine List in Australia – Tucker Seabrook
- Two Best Fine Dining Restaurant in Australia – TripAdvisor.
And the customers agree, with over 1300 positive reviews on TripAdvisor and 392 on Google Business.