The first hashtag appeared on Twitter in 2007. It was a game-changer in terms of social media reach. Using hashtags makes your social media content more searchable and is a great way to grow your brand online, provided you use them correctly.

  1. Keep hashtags short: Twitter has a tight character limit on tweets that forces you to keep hashtags short. Other social media sites like Instagram are more generous. That doesn’t mean you should add overly long hashtags to posts. Shorter hashtags are always better as they’re easier to remember. If you have a longer hashtag, try to create an acronym if possible.
  2. Don’t litter your posts with hashtags: We’ve all seen social media posts with a list of hashtags longer than the actual message. The optimal number of hashtags on Twitter is 1-2. Instagram allows up to 30 hashtags per post but 11 seems to be the magic number that generates the most engagement. More than 11 makes your post look spammy and that’s not good for your brand.
  3. Identify trending hashtags relevant to your brand: Attaching your brand to a hashtag that is already trending is easier than trying to gain traction with a new one. Run a quick search to see what’s topical and fits with your brand. Hashtagify can help you find relevant hashtags. Be careful using this tactic, though, as some trending topics can be controversial and backfire on your brand.
  4. Create your own brand-specific hashtags: Hashtags are a good way to create brand awareness. If you launch a new product, host an event, run a competition, or are involved in something newsworthy, create your own hashtags around it. You’ll have to kick up your marketing efforts to get it circulating but once it catches on, it can generate a significant amount of user-generated content

Small businesses often have a smaller share of voice on social media against larger brands. If your social media posts aren’t attracting attention, our creative team of writers can help. Contact Hunter & Scribe at [email protected].