A great product or service alone doesn’t guarantee a thriving small business. Communication can make the difference between success and failure.
Here are four common communication mistakes that can restrict the growth of your business.
1. A weak brand voice
Every new small business should define their brand voice. A brand voice conveys your company’s personality and influences the tone of your writing. Are you going for humorous, quirky, professional or authoritative? Aussie Hair, for example, stands out against competitors with its cheeky and authentically Australian copy. A distinct brand voice makes communication easier and your brand more memorable.
2. Slow response times
Fast communication is crucial. If your response time to queries and complaints is slow, customers won’t tolerate it. According to HubSpot, 85% of customers who contact a company on Facebook expect a response within six hours and 64% on Twitter want a response within one hour. If you don’t respond at all, 50% of customers say they’ll stop doing business with your company.
3. Lack of follow-up communication
If your small business marketing doesn’t include follow-up communication, you’re losing a ton of potential sales. Follow-up communication can include asking for feedback on a resolved complaint or adding new customers to your email list. This allows you to maintain contact with customers that could lead to more sales in the future.
4. Poorly written communication
Bad grammar, sloppy sentence structure, and poor punctuation present an unprofessional image. If writing isn’t your forte, consider hiring a content marketing agency or freelance writer. The return on investment is polished communication that will attract more customers and increase your bottom line.
How good and bad communication affect your small business
Good communication is important to a fledgling business. Communication is what sells a product, wins customers and builds business networks.
Smart communication can even avert a potentially damaging crisis. Bad communication, on the other hand, can result in an unprofessional image and lacklustre messages that customers find hard to connect with.
At Hunter and Scribe, we understand that the day-to-day operations of your small business leave little time to hone your writing skills. We can help with your communications needs. Get in touch at [email protected].