Writing a good blog post takes practice. Copy that isn’t well thought out won’t achieve your goals of increasing website traffic and conversion rates. When creating blog posts, the following formula delivers better results in terms of readership and engagement.

1. Choose the right topics

Pick topics relevant to your business and useful to your audience. Keeping up with what’s topical can help you generate article ideas.

2. Take time creating headlines

Headlines are powerful. They are the first thing readers see and can cause a reader to click through to the article or keep scrolling. Don’t just go with the first one you think of. Most professional copywriters say that creating headlines takes time and needs several revisions to perfect.

3. Write an engaging lead paragraph

Once your headline succeeds in drawing the reader in, back it up with an engaging lead paragraph that makes them want to continue reading. Avoid clickbait headline tactics that disappoint with a poor quality article. Your blog posts should always add value and be worth reading.

4. Make it easy to read

Pay attention to how you structure and format a blog post. Avoid large blocks of text that’s hard to read. Make your content scannable with subheadings, short paragraphs, and bullet points. When you break up text and create more white space, it makes for easier reading.

5. Include a call to action

A blog post serves a purpose. Blog posts are a marketing tool that helps drive traffic further down the sales funnel. For that reason, when applicable, always include a call to action. These can be to encourage the reader to sign up to a mailing list, browse services, or call for more information. 

Well-written blog posts draw traffic that can be converted into customers. If your copywriting skills aren’t the best, outsource your content writing to an agency like Hunter & Scribe. Contact us at [email protected].