Whether you’re a new small business or you’ve been around for some time, digital marketing can help you increase your sales.
When you have a small business, it’s vital that your brand is as visible as possible. The bigger your digital footprint, the more attention you’ll get from prospective customers.
That’s where digital marketing comes in.
What digital marketing tools do you need?
- Website, blogs, SEO content
You need to create an online presence by creating an attractive website and writing blogs for your small business. You can build your own website with tools like Wix and Weebly, or you can outsource the web development to a specialist agency. Either way, make sure your website is mobile-friendly and your content is SEO-friendly.
- Internet banner ads
Make use of banner ads, also known as web banners. Good banner ads attract the attention of browsers and get them to click, before taking them to a landing page designed to convert them into customers. You can create your own banner ads with sites like Canva, Fotor and Colorlib, or outsource the job.
- PPC advertising
One of the most common methods of digital advertising is pay-per-click, and the two most dominant platforms are Google Ads and Facebook Ads. You can also use alternatives like Microsoft Advertising (which covers Bing and Yahoo), Quora, Pinterest and more. Just make sure you do your research first, because if you don’t know what you’re doing, you’ll get very little bang for your buck.
- Email marketing
You can use automated email marketing to send messages to your clients and website visitors. AWeber is a popular email marketing tool: it offers a user-friendly email builder, numerous templates and live support. Other options include MailerLite, ActiveCampaign, and ConvertKit.
- Social media marketing
Which social media platform do your clients use? Facebook? Twitter? LinkedIn? Instagram? YouTube? Pinterest? Snapchat? Whatever it is, your small business can really cash in if it targets them with well-written and well-designed social media ads.