Acuity Funding is a small business that packs a big punch, organising deals worth hundreds of millions of dollars for clients in Australia and overseas.
For over 30 years, Acuity Funding has been helping local and international clients develop property, grow successful businesses, build investment portfolios and purchase homes.
The firm’s biggest asset is its managing director, Ranjit Thambyrajah, who works hard to provide clients with personalised service and outstanding results.
“Great finance broking comes from experience and the ability to find solutions where others have tried and failed,” he says.
“Delivering good customer outcomes has seen Acuity become the preferred broker for business owners and property developers across the country.”
Digital marketing, print marketing and face-to-face marketing
Despite its strong reputation and decades of experience, Acuity Funding realises that marketing still plays an important role in generating sales.
Acuity and Ranjit do a lot of content marketing, including blogs, media releases, LinkedIn posts, Twitter posts, YouTube videos, EDMs, newsletters and podcasts.
They also invest in print marketing, using booklets to profile the company. Ranjit also does a lot of networking with clients, referral partners and industry figures.
“Acuity’s most successful marketing is my personalised service,” Ranjit says.
“That comes from all my networking and years of experience and consistently operating in the same industry.”
Acuity always wants to stay one step ahead
While Acuity is an award-winning finance broker, it faces the same challenge as many other small businesses – educating clients about its offering and value proposition.
“Our marketing needs to be specific to explain our speciality,” Ranjit says.
“There are a lot of unskilled, so-called experts in our industry, so we need to help the public differentiate between high-quality brokers like Acuity and the unskilled masses.”
Ranjit says Acuity Funding wants its marketing to be innovative so the business always remains relevant.
“We need to come up with innovative solutions to the ever-changing market forces,” he says.
“We need to respond not just to current trends but also to the economic forces that will impact the market in the medium and long term.”