FAQs.

Content marketing is when you use written content (such as blogs, social media posts and emails) to market your property and finance business.

By doing three things – publishing content regularly, making it relevant to your clients and making it interesting.

If you regularly provide valuable information to your clients, you’ll establish a reputation as a trusted authority figure. But if you don’t publish content regularly or it’s not relevant to your clients or they don’t find it interesting, you won’t succeed.

Months or years, rather than days or weeks. That’s because it takes time to build trust, credibility and brand recognition.

Because your clients are going online every day to find information.

If you provide them with content that answers their questions, you’ll attract their attention and win their trust.

But if you don’t, clients will read your rivals’ content instead – and they’ll make sales at your expense.

If your property / finance business has the time and skill to write quality content – then yes. If not, you should outsource the task to an expert.

Good writing is clear and concise; bad writing is confusing and verbose.

Click here to read reviews from other Australian property and finance professionals.