Email marketing is extremely effective, affordable, and easy to personalise and automate. It offers an unbeatable return on investment, as well as a way to connect with your customers when their schedule allows and they’re at their most receptive.
Find out how to craft engaging, entertaining, and informative emails your customers can’t wait to open in this blog.
Why email marketing?
Did you know that the very first email blast was sent way back in 1978? Digital Equipment Corporation’s Marketing Manager, Gary Thuerk, sent the blast out to just 400 addresses – and raked in $13 million in sales as a result!
Back then, the term ‘email’ hadn’t even been coined yet. It wasn’t until 1982 that users dropped the rather rambling term ‘electronic mail message’.
Since then, email has become one of the most crucial and consistently effective forms of marketing for small businesses and large corporations alike.
Check out some stats that show why:
- The median email marketing ROI is 122%. That’s 4 times higher than any other digital channel.
- 73% of millennials identify email as their preferred means of business communication.
- Consumers who purchase products through an email promotion spend 138% more than those who don’t receive them.
Let’s take a look at how you can get the best possible results from your email marketing campaigns.
If your emails are funny, relevant, moving, or informative, you’re giving your subscribers a reason to keep opening them. Don’t be afraid to drop formality and have a little fun with your emails. If you can make your customers look forward to receiving them, you’re well on your way to succeeding at email marketing.
Make it personal
Does sending every single one of your diverse subscribers the exact same thing sound like a good idea? Of course not.
On the simplest level, you should at least segment your mailing list into existing customers and new customers, so you can tailor your messaging to them.
Most email newsletter software also allows you to personalise your mails with the recipient’s name, which helps to grab their attention.
Get to the point.
An email should never look or read like an essay. Your customer’s time is precious, so make your message short and simple. Let the subscriber know straight away what’s in it for them with an enticing subject line, and format your message so it’s easily scannable.
Harness holidays and special occasions
When a major holiday rolls around, consumers are on high alert for special discounts and promotions. This is the perfect time to wow your prospects with an unmissable deal, or promote holiday-related content and tips on your website.