A lot of small businesses have ready-made PDFs that they send out from time to time.
The collection of PDFs might include product lists, case studies, testimonials, FAQs and more.
This is smart customer service, because it means that whenever the need arises, your small business can respond quickly with a relevant PDF.
But your PDFs need to be professionally designed. Otherwise, your small business will (naturally) look unprofessional.
So don’t make the mistake of whipping up a PDF in-house. Instead, give the job to a professional.
A professional designer will take your logo and text, add a dash of creativity, and produce a PDF that will impress your customers.