Do you send marketing directly to your customers inboxes? If so, congratulations. But that’s only half the battle.
These days, people’s inboxes are overflowing with EDMs (electronic direct mail) and other messages. So you need to give people a reason to read your emails rather than all those others.
That’s why you need to put your EDMs into an attractive template.
We all know that people judge a book by its cover. So the more attractive your EDMs look, the more likely customers will be to read them.
And the more eyeballs you get on your EDMs, the more sales you’ll make.
So don’t take the cheap option of designing your own template or – and this is a scary thought – not using any template at all.
Instead, invest in a professionally designed email template so you give your marketing the best possible chance to succeed.