Everything a small business says and does is marketing, because everything you say and do impacts on the way that customers perceive your business.

Email signatures are a case in point.

When a customer sees a small business with a well-designed email signature, it sends the message that the business is professional – in other words, someone they want to spend money with.

But when a customer sees a small business with a sloppy email signature, it sends the message that the business is unprofessional – someone they don’t want to spend money with.

Remember, everything your small business says and does is marketing.

Take the time to invest in a professional email signature, because it’s a one-off investment that will keep delivering a marketing impact week after week, month after month, year after year.

If you have a professionally designed email signature and your rivals don’t, that’s a win for your small business.

But if they have a professionally designed email signature and you don’t, that’s a problem.