Websites are great marketing tools. But don’t underestimate the power of brochures.
Imagine you meet a potential customer; and imagine you want them to learn more about your products. At that point, you have two options:
- Direct the customer to your website, so they can find the information themselves
- Put the information directly in their hands, in the form of a brochure
Clearly, if you hand the customer a brochure, they’ll be much more likely to read your marketing copy than if they have to go out of their way to visit your website.
That’s why every small business should use brochures in their marketing.
If you have a limited range of products, one brochure might be enough. If you have a diverse offering, it might be better to create different brochures for different customer types.
Either way, you need to make sure your brochure is attractive – that means nice colours, enticing images and professional fonts.
You also need to make sure the copy is spot on, because nothing undermines a well-designed brochure quite like bad writing.