Content for Australian property and finance businesses
Sales is the most important activity of any debt collection agency, because if you can’t generate sales, you won’t have a successful business.
That’s why marketing is the second-most important activity of any debt collection agency – because marketing generates sales.
There are a range of marketing tactics you can use to grow your debt collection agency. They include:
The best marketing tactic for your debt collection business won’t necessarily be the best for another. That said, you might find content marketing is a very effective way to generate more leads and referrals.
There are almost 700 debt collection agencies in Australia, according to IBISWorld. That’s a lot of rivals. Content marketing can give you an edge in a fiercely competitive industry.
To understand why, imagine you had a problem with your home water system and you happened to go to a party where there were two plumbers. Now imagine the first plumber didn’t say a word … while the second explained the best home water systems in the market, the most likely reasons your system might be failing and some possible solutions. Which plumber would seem more likeable, knowledgeable and trustworthy? And which one would you be most likely to hire?
Your debt collection business needs to be like that hypothetical second plumber.
That’s why smart debt collection agencies invest in ongoing content marketing. The more interesting, relevant and helpful content you publish, the easier you’ll find it to attract the attention of, and build trust with, potential clients.
That doesn’t mean you shouldn’t do any of the other marketing tactics listed above, like SEO or networking. It just means that content marketing can help you stand out from your rivals.
Some of the most popular content marketing methods used by debt collection agencies are:
One final point – if you want to succeed with content marketing, or any type of marketing, you need to be consistent and make a long-term commitment. That’s because it takes time for people to become familiar with your debt collection business and to feel it can be trusted.
Dump it on an expert and help your debt collection agency do great content marketing today.