If you want to read a book that will not only improve your business skills but also make you a better person, try How to Win Friends & Influence People.

Dale Carnegie’s international bestseller, which was published in 1937, provides timeless advice on human behaviour.

Carnegie’s insights will help you better understand your clients, suppliers, colleagues, friends and family – which, in turn, will make it easier for you to guide their actions.

What you’ll get from the book

How to Win Friends & Influence People promises to do 12 things for readers:

  1. Get you out of a mental rut, give you new thoughts, new visions, new ambitions
  2. Enable you to make friends quickly and easily
  3. Increase your popularity
  4. Help you to win people to your way of thinking
  5. Increase your influence, your prestige, your ability to get things done
  6. Enable you to win new clients, new customers
  7. Increase your earning power
  8. Make you a better salesman, a better executive
  9. Help you to handle complaints, avoid arguments, keep your human contacts smooth and pleasant
  10. Make you a better speaker, a more entertaining conversationalist
  11. Make the principles of psychology easy for you to apply in your daily contacts
  12. Help you to arouse enthusiasm among your associates

But the book won’t magically solve all your problems

That said, there are some things that How to Win Friends & Influence People can’t do.

If your small business has a bad strategy – it won’t improve it. If your small business operates in a declining market – it won’t revive it. If your small business has too much debt – it won’t reduce it. 

In other words, this book won’t magically solve all your problems.

What it will do, though, is help you build better relationships with everyone you meet. 

Would your business improve if your relationship-building skills improved? If so, you should read How to Win Friends & Influence People.