Credit Repair Agencies
Content marketing for Australian credit repair agencies.
Credit Repair Agencies
There’s a reason that many of Australia’s biggest and best credit repair agencies invest in content marketing.
It’s because content marketing helps credit repair agencies do three important things:
- Attract the attention of potential customers
- Win the trust of those customers
- Prove their value to those customers
Credit repair is a tough industry. There are lots of credit repair businesses competing for the same customers. And, sadly, some consumers have a negative impression of the credit repair industry, even though it provides such a valuable service.
That’s why content marketing can be such a smart strategy for credit repair agencies.
If you regularly publish helpful content, more customers will know your business exists, you’ll give them a reason to trust you and you’ll prove your value to them.
How to market your credit repair agency
If you want your content marketing strategy to succeed, you need to get clear on five things:
- Who is your audience? Some credit repair agencies aim their content at their customers, while others target their referral partners (such as mortgage brokers).
- What are the key messages you want to deliver? For example, you might want to educate consumers about the challenges of DIY credit repair or brokers about the benefits of referring clients to a good credit repair agency.
- What type of content do you want to publish? You could do blogs, social media posts, ebooks, emails / EDMs and media releases. And your content could be time-sensitive news or evergreen educational content or a mix of the two.
- How often do you want to publish content? This might range from once per day to once per month.
- What ‘voice’ do you want to use? For example, you might want to be formal or friendly or cheeky.
Once you’ve answered those five questions, you’ll have the basis of a content marketing plan that should help you generate more leads for your credit repair agency.
Stop stressing about your writing problem.
Dump it on an expert and help your credit repair agency do great content marketing today.
