One of two things will happen when a customer visits your website – you’ll win them or lose them.
Winning them means they’ll reward you with their attention, and maybe even pull out their wallet then and there. Losing them means they’ll leave your website and go to one of your rivals.
That’s why it’s so important that your website has high-quality text.
High-quality website text ticks these boxes:
- Free of spelling mistakes – otherwise you look sloppy
- Grammatically correct – otherwise you look unprofessional
- Written in plain English – otherwise customers don’t understand your message
- Concise – otherwise customers can’t find your message
- Aimed at your target market – otherwise your text is irrelevant
Sadly, there are a lot of small businesses out there with low-quality website copy. These small businesses don’t realise how many customers they’re losing, because the customers get turned off and never bother making contact.
You know how you use social media in your personal life? Well, so do your customers.
One of the most important rules of marketing is to hang out wherever your customers hang out – and one of the places they hang out is social media communities.
Which social media communities? Well, that differs from business to business and industry to industry. If your customers are business professionals, they’re probably hanging out on LinkedIn. If they’re young, they’re probably hanging out on Snapchat. If they’re arty, they’re probably hanging out on Instagram.
So find out which forms of social media your customers are using and make sure your small business is active on the same platforms. Don’t let your rivals have the field to themselves!
Being active means regularly posting. But it also means responding to comments and questions on your posts, as well as liking, sharing and commenting on other people’s posts.
Regular use of social media is a great way to build relationships with customers – who will then spend money with you in real life.