You know how you use social media in your personal life? Well, so do your customers.
One of the most important rules of marketing is to hang out wherever your customers hang out – and one of the places they hang out is social media communities.
Which social media communities? Well, that differs from business to business and industry to industry. If your customers are business professionals, they’re probably hanging out on LinkedIn. If they’re young, they’re probably hanging out on Snapchat. If they’re arty, they’re probably hanging out on Instagram.
So find out which forms of social media your customers are using and make sure your small business is active on the same platforms. Don’t let your rivals have the field to themselves!
Being active means regularly posting. But it also means responding to comments and questions on your posts, as well as liking, sharing and commenting on other people’s posts.
Regular use of social media is a great way to build relationships with customers – who will then spend money with you in real life.