You’re sitting on a goldmine. It’s your database of email addresses.
If you regularly send persuasive emails (also known as EDMs, or electronic direct mail) to your database, you’ll generate more business.
But you can’t send just any old emails. Emails that basically say “We’re desperate! Give us money!” won’t work.
So how do you make sales from email marketing? By following a three-step formula.
First, you need to use enticing subject lines, so people open your emails. This is the most important of the three steps, because if you write the world’s greatest emails, but no one reads them, they won’t generate sales.
Second, you need to make your text clear, concise and interesting, so people read to the end. Don’t assume that just because someone opens your email, they’ll diligently read every word. If they find your email hard work, they’ll stop reading and delete it.
Third, you need to include a call-to-action, so people know what to do next. Make sure your call-to-action is enticing, clear and simple, so people want to take action and know how to do so.