When you regularly publish interesting, relevant content, you gradually build trust and credibility with your target market.
The key words are ‘regularly’, ‘interesting’ and ‘relevant’. Blogging doesn’t work when you:
- Publish content once in a blue moon
- Publish content your target market finds boring
- Publish content your target market finds irrelevant
Some small businesses make the mistake of expecting instant results from blogging. Unfortunately, blogging, like all forms of marketing, takes time to work.
Our advice is to publish blogs at least once per month. Once per fortnight is even better, while once per week is excellent. Hunter & Scribe blogs several times per week, because we understand the value of regular, high-quality content marketing.
Blogs don’t have to be long to be effective – a concise, interesting, 300-word blog is much better than a verbose, boring 900-word blog.
We hate to be the bearers of bad news, but if you don’t blog regularly, you’ll probably lose business to those rivals that do.