The terms content marketing and copywriting are intertwined and overlap. That’s what confuses many. Are they the same thing? If not, what is the difference?

The difference between content marketing and copywriting

Content marketing refers to various types of content, such as blog articles, infographics, ebooks, white papers, videos, and podcasts that are published on the web and shared on social media. 

Copywriting refers to written content that persuades people to take a specific action like buying a product, downloading an ebook, or subscribing to your list. For example, an educational blog article may compel a reader to click through to your website to find out more about your product. 

Think of it this way. Good content attracts and drives your customers down the marketing funnel to your website or sales page. Good copywriting convinces them to buy your service or product. 

Why every small business should use content marketing

No business can afford to ignore content marketing. Most people today are searching for information, products, and services online. In fact, 89% of people start the buying process with a search engine. That’s why your small business must have a content marketing strategy.

When done well, content marketing helps boost your rankings with search engines so that potential customers can more easily find your website. Once your content has pulled in a few leads, you have the chance to convert these leads into sales.

How good copywriting creates kickass content

There’s great content, mediocre content, and boring content. Obviously, you want to create great content that people engage with and share. That’s where copywriting comes in. If your message is unique but the way you deliver it is dull, no one is going to be interested. Good copywriting includes attention-grabbing headlines, a compelling intro, tells a good story, and has a clear call-to-action. 

Content marketing and copywriting go hand-in-hand. If writing isn’t your strength, hire a content agency like Hunter & Scribe. A copywriter with experience in content marketing and who understands the principles of SEO will help create content that stands out and draws customers in. That’s what ultimately leads to higher conversion rates.