“I want you to imagine a horrible place,” Hunter & Scribe director Nick Bendel said in a presentation to the Commercial Lending Young Professionals.
“In this horrible place, there are no mobile phones, no social media and no internet.
“Let’s call this horrible place the 1980s.”
Back in the 1980s, it was very hard and expensive for commercial finance brokers and asset finance brokers to build a strong personal brand, because you needed to buy newspaper ads, radio ads or TV ads.
These days, however, you don’t need to pay big media companies to promote you – because you can run your own media agency through your website or social media pages.
As a result, it’s simple and cheap to build a strong personal brand – one that will make it much, much easier for you to attract clients.
So how do you build a strong personal brand? By publishing content on a regular, ongoing basis.
But don’t mistake simple for quick and easy. Content marketing is not a get-rich-quick scheme for commercial finance brokers. You won’t build a strong personal brand by publishing one piece of content or the occasional piece of content. You’ll only succeed by accumulating a large catalogue of quality content – and that takes time and skill.
That’s why the only way to build a strong personal brand is by playing the long game and adopting a get-rich-slow mindset.
Given that it’s challenging to build a strong personal brand, why bother?
Well, as Nick told the commercial finance brokers at the event, the reason is that it becomes much easier to attract clients when you have a strong personal brand.
The challenge with being a commercial finance broker is that you have so many rivals. So how are clients going to notice you? And why would they choose you if they did?
But if you make the shift from being ‘just another commercial finance broker’ to a trusted authority figure, you’ll solve both problems.
Clients would much rather work with standout commercial finance brokers and referrers would much rather send their clients to standout commercial finance brokers.
So if you’re prepared to make the investment in building a strong personal brand, it has the power to turbocharge your business and transform your life.
Hunter & Scribe helps Australian commercial finance brokers and Australian asset finance brokers build their personal brand through high-quality finance copywriting.
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