Berry Financial Services were a high-quality business with a strong track record. But they had an outdated website that gave the impression they were ‘just another financial adviser’. So they turned to Hunter & Scribe to update their website content.
Hunter & Scribe adopt a flexible approach when writing website content – instead of forcing clients to conform to a particular template, we design our content around the client’s goals, personality and budget.
With that in mind, Hunter & Scribe organised a meeting with Berry Financial Services, during which we asked a precise series of questions to uncover what they were looking for and how their business operated. Armed with that information, we were able to write content that explained:
● What services Berry Financial Services offered
● The tried-and-tested process they used to serve their clients
● How they put their clients’ interests first
● Why they had so many happy clients
● How they were different from other financial advisers
Berry Financial Services’ new website content did a much better job of highlighting their skill, experience and friendliness than the old version – and therefore showed them in a much more positive light to potential clients.
Berry Financial Services director Lucas Garside said he was very happy with Hunter & Scribe’s work.
“Nick helped us with our new website, he made the process easy with a Zoom meeting to capture our style and needs and then went away and worked his magic! It shows that he has knowledge of Financial Services in the way that produced the copy for our site,” Lucas said.
As a forward-thinking business, it was understandable that Just Imagine Finance wanted to publish regular blog content. Research shows that businesses that blog attract 55% more website visitors and generate 67% more leads compared to businesses that don’t blog. However, Just Imagine Finance was so busy serving clients that they didn’t have time to research topics and write articles. So they decided to outsource the task to Hunter & Scribe.
Before the two parties started working together, Hunter & Scribe took the time to understand the services Just Imagine Finance wanted to promote and the customers they wanted to target – so the blogs would send the right messages to the right people.
Hunter & Scribe then recommended this process:
● Hunter & Scribe would present Just Imagine Finance with several topic ideas for each new blog
● Just Imagine Finance would choose their preferred topic
● Hunter & Scribe would write the blog
● Just Imagine Finance would review the blog, for accuracy and style
● Hunter & Scribe would upload the blog to Just Imagine Finance’s website
This blogging system would give Just Imagine Finance the best of both worlds – the ability to retain 100% control over the content while doing 0% of the work.
Just Imagine Finance director Catherine Salat said she’d been very pleased with her decision to partner with Hunter & Scribe.
“I was a little nervous about taking on a blogging service for my business but took the leap and engaged Hunter & Scribe. I have been repeatedly pleased with Hunter & Scribe’s blogs. They are right on point and written in an easy to understand way. I highly recommend their services. I know it has increased my business enquiries too,” Catherine said.
Ben Carrington from Compound Property knew the more often he published content on social media, the more visibility and credibility he’d build with potential clients and referrers. But Ben was a very busy buyer’s agent with very little time for social media marketing – he was already flat out researching locations, negotiating with sales agents and serving his clients. So Ben turned to Hunter & Scribe for help.
Hunter & Scribe had a lot of experience writing social media content for buyer’s agents throughout Australia, which reassured Ben he’d be in safe hands. After gaining an understanding of Compound Property’s service offering, target market and point of difference, Hunter & Scribe started providing Ben with an end-to-end social media service. That included:
● Thinking of topics relevant to Ben’s business and audience
● Writing social media posts that positioned Ben as a trusted expert
● Publishing the content on Ben’s social media pages
With Hunter & Scribe looking after the social media marketing, Ben was free to focus on serving his clients and doing business development – a win for Ben’s clients and a win for his business.
Ben said he’d been really pleased with Hunter & Scribe’s support.
“Trying to think of interesting social media topics week after week, let alone writing the actual posts, is very hard when you’re running a busy company and you have limited time and bandwidth. Hunter & Scribe take that workload off my shoulders by being so reliable and producing such insightful content. They really are property writing experts – I don’t have to explain my industry to them, because they understand it intimately,” Ben said.
Evoke Capital thought of a clever, cost-effective marketing idea – create email sequences that would be automatically delivered to potential new clients whenever they were added to the company’s database. To execute the idea, Evoke Capital turned to Hunter & Scribe.
Hunter & Scribe suggested including only evergreen content (as opposed to time-sensitive news content), so the emails would remain relevant for years to come. Hunter & Scribe also devised topic plans for the four different sequences, which were aimed at first home buyers, property investors, refinancers and business owners.
Once Evoke Capital approved the topic plans, Hunter & Scribe wrote a series of engaging and informative emails that were designed to:
● Educate potential clients about different elements of finance and property
● Position Evoke Capital as a trusted authority figure
● Encourage readers to contact Evoke Capital if they were ready to take the next step
No one understands the power of leverage better than a mortgage broker, which may explain why Evoke Capital wanted to create these email sequences. By making a one-off investment, Evoke Capital gained the ability to market its services to many potential clients, many times, for many years to come.
Hunter & Scribe have been writing content for mortgage brokers since 2014, giving them the skill and experience to serve clients like Evoke Capital.
“Hunter & Scribe helped my company with a number of email sequences for my business. They made the process really easy, by suggesting a strategy, thinking of topic ideas and then writing the 40 or so different emails,” said managing director Matt Spears.
“I was very impressed with the quality of their writing and their knowledge of finance and property. Highly recommended!”
Omnia Business Solutions is an accounting and bookkeeping firm that provides an incredible service, but was having trouble communicating this value proposition to potential clients. So Omnia commissioned Hunter & Scribe to write a series of informative, persuasive case studies.
Hunter & Scribe’s case studies highlighted Omnia’s skill working with a diverse range of clients and scenarios, such as:
● A coffee van operator that was facing a serious crisis after falling years behind in their business and personal tax affairs
● An IT managed services business that was burdened by out-of-date books, late invoicing, complex processes and strained cash flow
● A smash repair company that needed help to automate and streamline its bookkeeping and payroll processes
To make the case studies as enticing as possible, Hunter & Scribe used this formula:
● The client had Problem X
● So Omnia delivered Solution Y
● And the client received Benefit Z
Omnia director David Gava said the case studies were really impressive.
“What makes the case studies so good is that I no longer have to tell potential clients how good Omnia Business Solutions are – because the case studies do our selling for us,” he said.
“The case studies make us look much more credible in the eyes of potential clients and reassure them about Omnia’s skill, experience and trustworthiness, which makes it easier for us to convert them from potential clients into actual clients.”
Auxilliam director Karen Vickers is one of Australia’s best and most experienced aged care financial advisers. To gain official recognition of this status, Karen decided to enter an industry award. This process was new to Karen, so she sought help from Hunter & Scribe, who have written award submissions for numerous financial services professionals.
Hunter & Scribe’s award writing process allows us to extract all the relevant information from the client (often, through skilful questioning, we uncover information the client had forgotten or didn’t realise was significant) and present it in a compelling way to the judges.
As with all our clients, Hunter & Scribe used a five-stage process when working with Karen:
● Asked Karen a series of precise questions in an extended Zoom interview
● Used that information to draft answers to the award questions
● Received Karen’s feedback in a second Zoom interview
● Submitted an updated draft to Karen
● Made a few final changes requested by Karen
The result was a high-quality award submission that directly addressed the questions, included specific supporting evidence and showed Karen in the best possible light.
“Hunter & Scribe helped me write an award submission for the annual Top 50 Small Business Leaders award. Their submission was so good that I managed to win!” Karen said.
Refine Interactive is an outstanding digital marketing agency that has provided SEO services to a range of high-profile businesses. Refine know you can’t achieve great SEO results without great content, which is why they use Hunter & Scribe to write content for some of their finance and property clients.
Refine devise a strategy that maximises their client’s chances of climbing the Google rankings. They then provide Hunter & Scribe with a list of keywords and topics, which Hunter & Scribe use to write blog and website content.
Hunter & Scribe write this content with two objectives in mind:
● To impress Google – by ensuring all content is authoritative and easy to read
● To impress website visitors – by making the client look like an expert
Based on this partnership, Refine have been able to get their clients onto p1 of Google with a range of keywords.
“The team at Hunter & Scribe are the best SEO copywriting agency I’ve ever worked with,” said Refine CEO Varsha Sharma.
“They’ve supplied me with SEO writing, finance writing and property writing, which has allowed me to achieve strong Google rankings for my clients.
“If you’re looking for a content writing company to provide you with engaging content – whether you’re a mortgage broker, accountant, financial adviser, buyer’s agent or real estate agent – I’d definitely recommend Hunter & Scribe.”
Bluearch knew they would significantly improve their chances of winning contracts if they could provide potential clients with a capability statement that illustrated their skill, experience and point of difference. Bluearch understood the importance of making this capability statement as compelling as possible, so they decided to use the services of a professional copywriter – Hunter & Scribe.
Hunter & Scribe recognised that the key to writing a high-quality capability statement was to gain an in-depth knowledge of Bluearch’s services and expertise. So they conducted a detailed interview with Bluearch CEO Tom Mills, during which they asked a long list of precise questions designed to elicit specific information.
Hunter & Scribe used this information to write a capability statement that explained:
● The services Bluearch offered and the clients they served
● How they delivered such strong results for their clients
● Why they were better than other comparable companies
Bluearch requested several amendments, which Hunter & Scribe were happy to make; and then requested some final edits, which were again handled efficiently.
Tom Mills said he was very happy with the final outcome.
“One of the things that my company, Bluearch, pride ourselves on is our outstanding customer service, so this is something I pay close attention to when I work with other companies. I’m pleased to say I had a very good experience with Hunter & Scribe,” he said.
“Throughout the process, they were very responsive to my feedback and worked hard to give me a good result. I was also impressed with the quality of their writing – they did an excellent job of turning my thoughts into clear, persuasive words.”