You’ve taken the plunge and invested in a website for your small business marketing. Well done! You’re halfway there. Your next step is to keep the website up to date with content that adds value to site visitors. Why every small business needs a website Imagine trying to catch fish without a net or hook. [...]
Do you wholeheartedly trust someone you do not know? I don't think so. Trust is earned, so the saying goes. Helping people get to know you better would be the key to helping them trust you. The same applies to your small business. The best place to introduce your company and lay the foundation of [...]
Trust is priceless. Along with other values like efficiency, honesty, and reliability, trust is one of the pillars upon which you build your small business. And marketing helps you establish trust with your clients and customers, so that they feel safe supporting you and, if need be, sharing their personal information. The long term goal [...]
WordPress is a very comprehensive platform for building blog sites, e-commerce sites, portfolios, and websites. With so many thousands of WordPress plugins available for users, it can be confusing to know which ones are the best for your small business’ website. It doesn't matter what kind of website you're creating, there are a few vital [...]
Search Engine Optimisation is a rather technical field that some beginners may find intimidating. A good place to start off, however, would be with backlinks. What are backlinks? If you’ve stepped so much as half a toe into the world of SEO, no doubt you’ve come across backlinks. Backlinks are also often called hyperlinks or [...]
Your website is your digital shopfront. Many customers today visit a company’s website first before making the decision to buy. Some small businesses underestimate the power of a website. A website that’s badly designed and hard to navigate can scare off potential customers. Here's how to avoid that. Keep the design simple and clean A [...]
If you’ve tried your hand at improving your small business marketing but to no avail - you might want to look a little shallower. Turns out, the overall customer experience may overtake price and product as key brand differentiators. And one of the most important facets of customer experience? You got it - user experience. [...]
If your business doesn’t have an online presence, growth is going to be slow. Ecommerce statistics show that 89% of customers start the buying process with an online search. That’s why every small business must have a website. For it to be an effective website, it must have these four elements. 1. Clean design A [...]
A well-designed website is one of the most powerful marketing tools a small business has at its disposal. It impacts how customers perceive your brand, and drives leads and sales. One of the easiest ways to change how your website looks is through installing a ‘theme’. A theme is a pre-designed collection of templates that [...]
Every small business has fewer marketing dollars than it would like. So if you want your marketing dollars to stretch further, what can you do? Make your marketing more effective. Take search engine marketing (SEM). While you can get results by throwing money at it, taking the time to understand how it works will often [...]
