The pros and cons of paid social media ads for small businesses

Did you know that over 80% of Australian’s are Facebook users and around 50% are on Instagram? There is an active audience on social media, but also a discerning one. Social media is a competitive arena when it comes to advertising and small business owners need an effective strategy.  Every upside has a downside and [...]

By |2022-06-06T19:26:30+10:00July 17th, 2022|Marketing|0 Comments

5 ways to use customer reviews in your marketing

People trust reviews and your business needs social proof. In the context of small business marketing, this means there is proof that someone has purchased what you are providing and has found value in it. Social proof inspires trust and can give you that X-Factor over your competition. It is free marketing, and it is [...]

By |2021-11-15T21:29:56+11:00May 28th, 2022|Marketing|0 Comments

10 reasons why small businesses should check out their competition

Believe it or not, competition is good for your small business. You need to know your differences and your niche, and you won’t know this if you haven’t checked out your competition.  Knowing your competition helps you to maintain a good level of competitiveness which produces progress and growth in your business.  If you find [...]

By |2021-11-15T20:45:32+11:00May 12th, 2022|Marketing|0 Comments

Inbound vs outbound marketing: pros and cons

Inbound marketing is magnetic – it tries to draw customers to you, and start a conversation. Outbound marketing is interruptive – it goes out to find the customer and sell to them. Which is right for you? Should you be doing both? Let’s find out!   What is inbound marketing? Inbound marketing asks the customer to [...]

By |2021-05-27T19:20:22+10:00April 6th, 2022|Marketing|0 Comments

5 ways to grow your social media groups

There are over 20 million active social media users in Australia, (almost 80% of the total population) – and nearly 4 billion worldwide. With a reach like that, it’s not surprising that social media has become one of the preferred forms of small business marketing.  Of course, in order for it to work, you need [...]

By |2021-05-27T19:15:26+10:00April 2nd, 2022|Marketing|0 Comments

Everything you need to know about writing emails your customers will love to receive

Email marketing is extremely effective, affordable, and easy to personalise and automate. It offers an unbeatable return on investment, as well as a way to connect with your customers when their schedule allows and they’re at their most receptive. Find out how to craft engaging, entertaining, and informative emails your customers can’t wait to open [...]

By |2021-05-27T19:10:00+10:00March 29th, 2022|Marketing|0 Comments

How to write cold emails that generate warm leads

Every small business owner knows you should do everything in your power to remain competitive and relevant within your industry. As such, you can’t just sit around waiting for your target customers to find you, but sometimes need to go out and look for them.  Sending out a cold marketing email can be an excellent [...]

By |2021-04-19T22:26:09+10:00March 13th, 2022|Marketing|0 Comments

Content marketing 101: Features tell, benefits sell

When you’ve designed a product or service you're proud of, you likely have a long list of all the specs that make it really special and unique. But here’s a little secret - when it comes to marketing that product or service, your customers don’t really care about all those nifty features. They care about [...]

By |2021-02-03T04:26:11+11:00January 8th, 2022|Marketing|0 Comments

What is a brand voice and why should I care?

When we think of branding, we think of what we can see — logo, design, colours and fonts. A brand’s voice isn’t seen but heard and read. It’s how you express your brand’s personality. Small businesses often overlook this essential part of their brand’s identity.  Here’s why you should care about your brand voice. What [...]

By |2021-02-03T03:59:06+11:00December 27th, 2021|Marketing|0 Comments

Why social proof is your small business’ secret weapon

Social proof is one of the best ways of using marketing psychology to boost conversions and engagement for your business, and it’s easier to do than you might think. Social proof describes the tendency of people to follow the actions of others or trust in the opinion of strangers. The idea is that people will [...]

By |2021-01-29T05:48:29+11:00November 29th, 2021|Marketing|0 Comments
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