Instagram and Facebook may get more attention, but there’s one underrated social media channel that can also drive traffic to your website and boost conversions — Pinterest. Pinterest is another image-driven social media platform. Think of a pinboard that you pin notes and pictures on. That’s kind of how Pinterest works. You can set up [...]
The first thing customers see when they engage with a company is the logo. That’s why every small business needs a logo. A logo represents your brand and portrays its personality. But designing a logo isn’t easy. Get it wrong and it can make your business look amateurish. For a professional logo, these 4 elements [...]
We live in a highly visual age, evidenced by the rise of video and the ever-increasing popularity of platforms like Instagram and Tik Tok. With so much content out there, busy internet users have become accustomed to skimming through material at lightning speed, and grabbing their attention is not easy! This is one of the [...]
Choosing the right graphic designer for your small business is important, but it needn’t be stressful. If you compare choosing the right graphic designer to shopping for shoes, it takes the pressure off the situation and can help you think of the process more logically. You already know that successfully marketing your small business requires [...]
The amount of content created daily is staggering. Instagram users upload around 70,000 posts every minute. YouTube has 400 hours of new video uploaded every minute. Both of these platforms have a high engagement rate. Why? Because they are visual and visual content attracts more attention. The different types of visual content When creating content, [...]
Not all business cards are created equal. Some end up tossed in the trash. Others are destined to collect dust in the recipient’s drawer Lucky ones get bookmarked immediately. Though seemingly insignificant, your business card is more than just a means of swapping contacts. It’s someone’s first impression of your business (and you!), and as [...]
Starting a business of your own is exciting, and one of the first marketing milestones you’ll cross is creating the face of your brand - a logo. We’ve mentioned this before, but every small business needs a great logo. It’s a visual representation of what your brand is and what it embodies. A scrappy logo [...]
Small business marketing is all about trying to get maximum impact for the least amount of spend. And that’s why your small business should think about investing in social media infographics. They are a great way of maximising the impact of your marketing dollar. What’s an infographic? Infographics combine images and text to engage both [...]
A logo isn’t just something to be placed on your website, onto your products or at the end of your email signature. It’s one of the first things any customer or potential customer will see. Without reading your business’s name, without knowing what your business does - a potential customer should be able to gauge [...]
A picture is worth a thousand words but you could be saying all the wrong words if you haven’t chosen the right picture. From some of the biggest brands to start-ups; businesses all Australia leverage stock photos for different marketing purposes. The reason is simple - images shout out for being more impactful than written [...]
