Writer’s block? Where to find fresh content marketing ideas for your small business

Tired of repeating the same old message to your customers? Ideas are everywhere… if you know where to look! But is content marketing really worth the effort for a small business? Absolutely YES. If done well, your content is the foundation of your business’s online image. If your customers/clients love the way you speak to [...]

By |2021-11-15T20:41:58+11:00May 8th, 2022|Content|0 Comments

5 benefits of using humour in your small business marketing

“I think Smithers picked me because of my motivational skills. Everyone says they have to work a lot harder when I’m around” – Homer Simpson. What happens when we laugh? Other than the fact that our mental load feels lighter, and tension is released, producing pockets of humour in your small business marketing will help [...]

By |2021-11-15T20:35:56+11:00May 4th, 2022|Content|0 Comments

3 reasons why you need to keep your content simple

You only have three seconds to create a good impression when you meet someone in person. The same goes for your online brand! This is why an effective marketing strategy includes simple, informative content that strategically builds a trusted relationship, and effortlessly steers the customer towards a final sale.  Here are 3 key reasons you [...]

By |2021-11-15T20:32:41+11:00April 30th, 2022|Content|0 Comments

How to create a landing page that converts

Unlike your home page, which aims to show people who you are and what you're all about, a landing page has one specific purpose – converting traffic into leads. Find out how to make sure yours does the job.  What is a landing page? There are two key components that go into a landing page: [...]

By |2021-11-15T20:29:13+11:00April 26th, 2022|Content|0 Comments

5 things you need to fix in your next email newsletter

Email marketing still has the highest ROI (return on investment) of any marketing channel. For that reason alone, sending out a regular email newsletter should be a central part of your small business marketing strategy.  But do you know how to avoid some of the most common newsletter blunders? Find out here!  Why send out [...]

By |2021-07-13T18:53:59+10:00April 22nd, 2022|Content|0 Comments

Want more sales? Appeal to your customer’s emotions in your content marketing

Ever made a spur-of-the-moment impulse buy? We all have. And the reason we give in is almost always because the messaging around the product grabbed us by the feels.  Humans are driven by their emotions - particularly when it comes to purchasing decisions. That’s why the best marketing is aimed at customers’ hearts, not their [...]

By |2021-07-13T18:39:07+10:00April 18th, 2022|Content|0 Comments

Why you should write content for your customers, not Google

By now, pretty much every small business out there knows that SEO is important. Many spend a good deal of time and money doing keyword research, and creating a marketing and content strategy based on that research.  And there’s nothing wrong with that, as long as you're still creating content that actually helps your customers. [...]

By |2021-07-13T18:34:00+10:00April 14th, 2022|Content|0 Comments

What makes great content great?

Great content is one of the easiest and most effective ways of marketing your small business or brand. However, not all content is created equal. Take your content from good to great: 1. Include video, podcasts, and other forms of media Text-heavy content is OK, but it can cause reader fatigue, so switch it up [...]

By |2021-05-27T19:03:34+10:00March 25th, 2022|Content|0 Comments

3 ways to improve your content marketing

Ahead of a new financial year, every small business owner needs to take stock of their efforts and focus on areas of improvement.  Content marketing is an easy and effective way to expand your reach, improve your conversions and ratings, grow your target market, and increase revenue. And there are five easy ways to ensure [...]

By |2021-04-19T22:34:20+10:00March 21st, 2022|Content|0 Comments

How to solve your customers’ pain points with content marketing

Creating engaging content starts with finding topics that resonate with your target audience. And one of the best ways to find those topics is focusing on your customers’ biggest challenges and frustrations – their pain points.  We take a look at how to identify your customer’s pain points and turn them into content that adds [...]

By |2021-04-19T22:31:24+10:00March 17th, 2022|Content|0 Comments
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