Should I use YouTube for my small business?

If your small business marketing plan doesn’t include YouTube, you’re missing out on a massive market.  YouTube is also the second-largest search engine in the world after Google, and has over 2 billion monthly active users across the globe. So how can YouTube content help your small business? Whether you sell potato chips or microchips, [...]

By |2022-06-06T19:26:19+10:00July 31st, 2022|Content|0 Comments

Is blogging still a good way for my small business to do marketing?

This is how blogging can benefit your small business.  Blogging boosts SEO (Search Engine Optimisation) Writing blogs consistently and sharing them online creates new and fresh content that Google will index. The idea is to use relevant keywords each time you blog. This means that when your potential customers do an online search using those [...]

By |2022-06-06T19:26:41+10:00July 3rd, 2022|Content|0 Comments

Why trust is the secret to generating sales

There’s little doubt that customers are more likely to buy a product or service from a business they trust. In a PwC survey, over 70% of consumers saw trust as the most important factor when buying from a brand.  But in a world of online scams and deals that really are too good to be [...]

By |2022-06-06T19:26:54+10:00June 19th, 2022|Content|0 Comments

A call to action: what is it? Why is it important?

Have you ever regretted not buying something when you had the chance? A pair of shoes on sale? A unique piece of art? Why didn’t you take the final step?  Research has proven that a well-crafted ‘call to action button’ can yield several positive results for small businesses. This includes improved sales, increased newsletter signups, [...]

By |2021-11-15T23:05:09+11:00June 5th, 2022|Content|0 Comments

3 Reasons why every small business should have an ebook

An ebook could be the reason your small business becomes the preferred option for your customers. Don’t worry, a successful ebook doesn’t have to cost a lot, and it doesn’t have to be a literary work of art. It simply requires strategic planning, and finding the time to ‘put pen to paper’. How can an [...]

By |2021-11-15T21:34:27+11:00June 1st, 2022|Content|0 Comments

5 tips for writing effective Facebook ads

Did you know there are over 60 million active business pages on Facebook? Find out how to make sure yours stands out with compelling ads that convert!   Why small businesses should consider advertising on Facebook One of the great attractions of Facebook, especially for small businesses, was the lure of free publicity. Unfortunately, the platform [...]

By |2021-11-15T21:12:53+11:00May 24th, 2022|Content|0 Comments

Where can my small business use video content?

Many small businesses in Australia are turning to video content to market their products. Statistics show 60% more engagement and a better return on investment after posting helpful and engaging video content.  We’re spoilt for choice when it comes to where to use video content. With Facebook, YouTube, Instagram, LinkedIn and TikTok so easily accessible, [...]

By |2021-11-15T21:08:37+11:00May 20th, 2022|Content|0 Comments

How often is too often in email marketing?

The rewards of an effective email marketing strategy can be massive. But where do you draw the line between staying active and engaging with your subscribers, and potentially driving them away by getting spammy?  Finding the sweet spot  Firstly, there’s no point comparing apples with oranges. If you work in an industry where changes happen [...]

By |2021-11-15T21:04:19+11:00May 16th, 2022|Content|0 Comments

Writer’s block? Where to find fresh content marketing ideas for your small business

Tired of repeating the same old message to your customers? Ideas are everywhere… if you know where to look! But is content marketing really worth the effort for a small business? Absolutely YES. If done well, your content is the foundation of your business’s online image. If your customers/clients love the way you speak to [...]

By |2021-11-15T20:41:58+11:00May 8th, 2022|Content|0 Comments

5 benefits of using humour in your small business marketing

“I think Smithers picked me because of my motivational skills. Everyone says they have to work a lot harder when I’m around” – Homer Simpson. What happens when we laugh? Other than the fact that our mental load feels lighter, and tension is released, producing pockets of humour in your small business marketing will help [...]

By |2021-11-15T20:35:56+11:00May 4th, 2022|Content|0 Comments
Go to Top