Five ways to write persuasive app store descriptions

When you upload your app to any of the app stores, you’ll create a store listing page with videos, screenshots and descriptions.  The information on this page must be compelling and informative to persuade users to click the install button.  So here are five ways you can make the app descriptions more persuasive: 1. Write [...]

By |2022-10-11T23:40:54+11:00November 27th, 2022|Content|0 Comments

How to get more leads by mastering the art of storytelling

“The one thing that you have that nobody else has is you. Your voice, your mind, your story, your vision. So write and draw and build and play and dance and live as only you can.” - Neil Gaiman You and your small business have a story to tell. Whether you sell hiking gear for [...]

By |2022-06-06T19:24:05+10:00November 20th, 2022|Content|0 Comments

Three reasons you should customise your newsletters

Any small business owner can tell you that their customers and newsletter subscribers are a mixed bunch of people. And yet many of them still send their subscribers the exact same newsletter despite technology making it easy to customise these newsletters.  So if you’re one of those small business owners still sending out generic newsletters, [...]

By |2022-10-05T23:49:31+11:00November 13th, 2022|Content|0 Comments

Should small businesses use LinkedIn?

Your small business needs a marketing strategy. This means that you, as the owner of a small business, need to devise a plan to promote your brand. And, today, that often means using social media.  But that doesn’t necessarily mean you need to be using every social media platform going. Why’s that?  Well, one of [...]

By |2022-06-06T19:24:19+10:00November 6th, 2022|Content|0 Comments

Three ways to entice subscribers to open your email newsletters

Having informative and well-written content in your newsletters doesn’t help if subscribers don’t even open them. But there are ways to increase subscribers’ willingness to open your emails. And one of these ways is to include fun content that readers look forward to.  Here are three fun content ideas to try: 1. Include local content [...]

By |2022-10-05T23:38:40+11:00October 30th, 2022|Content|0 Comments

How email marketing can take your small business to the next level

When it comes to running a small business, there are a number of strategies you can use to take it to the next level.  Take email marketing, for starters.  Email punches well above its weight when it comes to small business marketing channels.  Firstly, it’s relatively inexpensive, making it perfect for those on a limited [...]

By |2022-06-06T19:24:31+10:00October 23rd, 2022|Content|0 Comments

How to get more testimonials

Many small businesses don’t formally advertise their products or services – their customers do it for them. And getting testimonials is a great way to get new customers because the hard work of selling your product or service is already done. Mostly a customer will refer your business to a friend or colleague when speaking [...]

By |2022-10-05T19:44:25+11:00October 16th, 2022|Content|0 Comments

The 7 best content marketing tips for small businesses

Whether your small business provides products and services for customers in Perth or Paris, content marketing is KEY to your success. An effective marketing strategy ‘works for you’ while you work for your customers.  Here are the top content marketing tips every small business owner should follow: 1. Be clear about who you are and [...]

By |2022-06-06T19:24:44+10:00October 9th, 2022|Content|0 Comments

Does my small business website need an FAQs page?

A website without an FAQs page is like Australia without kangaroos. It just isn’t right!   Every small business website needs a well-constructed marketing strategy. And that strategy must include a page on your website answering frequently asked questions. You may even find that it becomes one of the top-visited pages over time.  What should my [...]

By |2022-06-06T19:25:08+10:00September 11th, 2022|Content|0 Comments

How many pages does my small business’ website need?

Your website plays a critical role in your business’s success. It’s the international ‘face’ of who you are and what you do, and it ‘speaks’ to customers on your behalf. That’s why it’s so important to make sure that your website is sharing the right message.  You need to customise your website to best suit [...]

By |2022-06-06T19:25:37+10:00August 28th, 2022|Content|0 Comments
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