2005, 2022

Where can my small business use video content?

By |May 20th, 2022|Tags: , |

Many small businesses in Australia are turning to video content to market their products. Statistics show 60% more engagement and a better return on investment after posting helpful and engaging video content.  We’re spoilt for [...]

1205, 2022

10 reasons why small businesses should check out their competition

By |May 12th, 2022|Tags: |

Believe it or not, competition is good for your small business. You need to know your differences and your niche, and you won’t know this if you haven’t checked out your competition.  Knowing your competition [...]

805, 2022

Writer’s block? Where to find fresh content marketing ideas for your small business

By |May 8th, 2022|Tags: , |

Tired of repeating the same old message to your customers? Ideas are everywhere… if you know where to look! But is content marketing really worth the effort for a small business? Absolutely YES. If done [...]

405, 2022

5 benefits of using humour in your small business marketing

By |May 4th, 2022|Tags: , |

“I think Smithers picked me because of my motivational skills. Everyone says they have to work a lot harder when I’m around” – Homer Simpson. What happens when we laugh? Other than the fact that [...]

2204, 2022

5 things you need to fix in your next email newsletter

By |April 22nd, 2022|Tags: |

Email marketing still has the highest ROI (return on investment) of any marketing channel. For that reason alone, sending out a regular email newsletter should be a central part of your small business marketing strategy.  [...]

1804, 2022

Want more sales? Appeal to your customer’s emotions in your content marketing

By |April 18th, 2022|Tags: |

Ever made a spur-of-the-moment impulse buy? We all have. And the reason we give in is almost always because the messaging around the product grabbed us by the feels.  Humans are driven by their emotions [...]

1404, 2022

Why you should write content for your customers, not Google

By |April 14th, 2022|Tags: , |

By now, pretty much every small business out there knows that SEO is important. Many spend a good deal of time and money doing keyword research, and creating a marketing and content strategy based on [...]

1004, 2022

5 mistakes to avoid with your small business’ website content

By |April 10th, 2022|Tags: |

You’ve taken the plunge and invested in a website for your small business marketing. Well done! You’re halfway there. Your next step is to keep the website up to date with content that adds value [...]

2903, 2022

Everything you need to know about writing emails your customers will love to receive

By |March 29th, 2022|Tags: |

Email marketing is extremely effective, affordable, and easy to personalise and automate. It offers an unbeatable return on investment, as well as a way to connect with your customers when their schedule allows and they’re [...]

1703, 2022

How to solve your customers’ pain points with content marketing

By |March 17th, 2022|Tags: |

Creating engaging content starts with finding topics that resonate with your target audience. And one of the best ways to find those topics is focusing on your customers’ biggest challenges and frustrations – their pain [...]

903, 2022

How small businesses can get more customer reviews and testimonials … and what to do with them, once you’ve got them!

By |March 9th, 2022|Tags: |

Have you ever asked a friend if they’ve tried such-and-such restaurant or this-and-that business? It’s likely their answer will sway your decision to support or steer clear of that place. Online reviews work the same [...]

503, 2022

Why blogs fail – and how to make sure yours doesn’t

By |March 5th, 2022|Tags: , |

Blogging has become a cornerstone of small business marketing. It’s a relatively easy and inexpensive way to promote your brand and connect with your target audience. Sadly though, 80% of all blogs fail. That’s a [...]

103, 2022

The benefits of an FAQ Page (and how to write an amazing one)

By |March 1st, 2022|Tags: , |

When people click on your website, they are usually looking for something specific. They’re visiting your site with purpose and for a reason. Can you see it? Their eyes scan the headings and content, picking [...]

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