2903, 2022

Everything you need to know about writing emails your customers will love to receive

By |March 29th, 2022|Tags: |

Email marketing is extremely effective, affordable, and easy to personalise and automate. It offers an unbeatable return on investment, as well as a way to connect with your customers when their schedule allows and they’re [...]

1703, 2022

How to solve your customers’ pain points with content marketing

By |March 17th, 2022|Tags: |

Creating engaging content starts with finding topics that resonate with your target audience. And one of the best ways to find those topics is focusing on your customers’ biggest challenges and frustrations – their pain [...]

903, 2022

How small businesses can get more customer reviews and testimonials … and what to do with them, once you’ve got them!

By |March 9th, 2022|Tags: |

Have you ever asked a friend if they’ve tried such-and-such restaurant or this-and-that business? It’s likely their answer will sway your decision to support or steer clear of that place. Online reviews work the same [...]

503, 2022

Why blogs fail – and how to make sure yours doesn’t

By |March 5th, 2022|Tags: , |

Blogging has become a cornerstone of small business marketing. It’s a relatively easy and inexpensive way to promote your brand and connect with your target audience. Sadly though, 80% of all blogs fail. That’s a [...]

103, 2022

The benefits of an FAQ Page (and how to write an amazing one)

By |March 1st, 2022|Tags: , |

When people click on your website, they are usually looking for something specific. They’re visiting your site with purpose and for a reason. Can you see it? Their eyes scan the headings and content, picking [...]

2502, 2022

Just starting out with a business blog? 5 ways to get more traffic

By |February 25th, 2022|Tags: |

Blogs are a fantastic small business marketing tool, especially for start-ups with little to no marketing budget. They help you build your brand image and recognition, connect with your potential customers, generate leads, and more.  [...]

2801, 2022

5 ways to up your small business’ LinkedIn marketing game

By |January 28th, 2022|Tags: , |

Are you feeling the squeeze? Small businesses around Australia are vying for attention in a crowded online marketplace. So, how can you make your brand win the marketing game?  The answer is simple – market [...]

2401, 2022

How to write content that connects with your customers

By |January 24th, 2022|Tags: |

Publishing engaging, compelling content is a crucial part of small business marketing. Knowing that is one thing, actually doing it is another! Here’s how, and why, you should adopt a content marketing strategy that’s aimed [...]

3112, 2021

Everything you need to know about writing case studies that get you leads

By |December 31st, 2021|Tags: |

Case studies are incredibly effective at convincing customers to use your products or services. Why? Because they show how your company solved a customer’s problem. You can leverage this proof to generate leads and increase [...]

2312, 2021

Why content marketing fails – and how to fix it

By |December 23rd, 2021|Tags: |

Small business owners know the value of content marketing, but they aren’t always aware of the reasons why their marketing fails or, more importantly, how to fix it.  Benefits of Content Marketing Successful content marketing [...]

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