A call to action: what is it? Why is it important?
Have you ever regretted not buying something when you had the chance? A pair of shoes on sale? A unique piece of art? Why didn’t you take the final step? Research has proven that a [...]
3 Reasons why every small business should have an ebook
An ebook could be the reason your small business becomes the preferred option for your customers. Don’t worry, a successful ebook doesn’t have to cost a lot, and it doesn’t have to be a literary [...]
5 ways to use customer reviews in your marketing
People trust reviews and your business needs social proof. In the context of small business marketing, this means there is proof that someone has purchased what you are providing and has found value in it. [...]
5 tips for writing effective Facebook ads
Did you know there are over 60 million active business pages on Facebook? Find out how to make sure yours stands out with compelling ads that convert! Why small businesses should consider advertising on Facebook [...]
Where can my small business use video content?
Many small businesses in Australia are turning to video content to market their products. Statistics show 60% more engagement and a better return on investment after posting helpful and engaging video content. We’re spoilt for [...]
How often is too often in email marketing?
The rewards of an effective email marketing strategy can be massive. But where do you draw the line between staying active and engaging with your subscribers, and potentially driving them away by getting spammy? Finding [...]
10 reasons why small businesses should check out their competition
Believe it or not, competition is good for your small business. You need to know your differences and your niche, and you won’t know this if you haven’t checked out your competition. Knowing your competition [...]
Writer’s block? Where to find fresh content marketing ideas for your small business
Tired of repeating the same old message to your customers? Ideas are everywhere… if you know where to look! But is content marketing really worth the effort for a small business? Absolutely YES. If done [...]
5 benefits of using humour in your small business marketing
“I think Smithers picked me because of my motivational skills. Everyone says they have to work a lot harder when I’m around” – Homer Simpson. What happens when we laugh? Other than the fact that [...]
3 reasons why you need to keep your content simple
You only have three seconds to create a good impression when you meet someone in person. The same goes for your online brand! This is why an effective marketing strategy includes simple, informative content that [...]
How to create a landing page that converts
Unlike your home page, which aims to show people who you are and what you're all about, a landing page has one specific purpose – converting traffic into leads. Find out how to make sure [...]
5 things you need to fix in your next email newsletter
Email marketing still has the highest ROI (return on investment) of any marketing channel. For that reason alone, sending out a regular email newsletter should be a central part of your small business marketing strategy. [...]
Want more sales? Appeal to your customer’s emotions in your content marketing
Ever made a spur-of-the-moment impulse buy? We all have. And the reason we give in is almost always because the messaging around the product grabbed us by the feels. Humans are driven by their emotions [...]
Why you should write content for your customers, not Google
By now, pretty much every small business out there knows that SEO is important. Many spend a good deal of time and money doing keyword research, and creating a marketing and content strategy based on [...]
5 mistakes to avoid with your small business’ website content
You’ve taken the plunge and invested in a website for your small business marketing. Well done! You’re halfway there. Your next step is to keep the website up to date with content that adds value [...]
Inbound vs outbound marketing: pros and cons
Inbound marketing is magnetic – it tries to draw customers to you, and start a conversation. Outbound marketing is interruptive – it goes out to find the customer and sell to them. Which is right [...]
5 ways to grow your social media groups
There are over 20 million active social media users in Australia, (almost 80% of the total population) – and nearly 4 billion worldwide. With a reach like that, it’s not surprising that social media has [...]
Everything you need to know about writing emails your customers will love to receive
Email marketing is extremely effective, affordable, and easy to personalise and automate. It offers an unbeatable return on investment, as well as a way to connect with your customers when their schedule allows and they’re [...]
What makes great content great?
Great content is one of the easiest and most effective ways of marketing your small business or brand. However, not all content is created equal. Take your content from good to great: 1. Include video, [...]
3 ways to improve your content marketing
Ahead of a new financial year, every small business owner needs to take stock of their efforts and focus on areas of improvement. Content marketing is an easy and effective way to expand your reach, [...]
How to solve your customers’ pain points with content marketing
Creating engaging content starts with finding topics that resonate with your target audience. And one of the best ways to find those topics is focusing on your customers’ biggest challenges and frustrations – their pain [...]
How to write cold emails that generate warm leads
Every small business owner knows you should do everything in your power to remain competitive and relevant within your industry. As such, you can’t just sit around waiting for your target customers to find you, [...]
How small businesses can get more customer reviews and testimonials … and what to do with them, once you’ve got them!
Have you ever asked a friend if they’ve tried such-and-such restaurant or this-and-that business? It’s likely their answer will sway your decision to support or steer clear of that place. Online reviews work the same [...]
Why blogs fail – and how to make sure yours doesn’t
Blogging has become a cornerstone of small business marketing. It’s a relatively easy and inexpensive way to promote your brand and connect with your target audience. Sadly though, 80% of all blogs fail. That’s a [...]
The benefits of an FAQ Page (and how to write an amazing one)
When people click on your website, they are usually looking for something specific. They’re visiting your site with purpose and for a reason. Can you see it? Their eyes scan the headings and content, picking [...]