Everything you need to know about writing emails your customers will love to receive
Email marketing is extremely effective, affordable, and easy to personalise and automate. It offers an unbeatable return on investment, as well as a way to connect with your customers when their schedule allows and they’re [...]
What makes great content great?
Great content is one of the easiest and most effective ways of marketing your small business or brand. However, not all content is created equal. Take your content from good to great: 1. Include video, [...]
3 ways to improve your content marketing
Ahead of a new financial year, every small business owner needs to take stock of their efforts and focus on areas of improvement. Content marketing is an easy and effective way to expand your reach, [...]
How to solve your customers’ pain points with content marketing
Creating engaging content starts with finding topics that resonate with your target audience. And one of the best ways to find those topics is focusing on your customers’ biggest challenges and frustrations – their pain [...]
How to write cold emails that generate warm leads
Every small business owner knows you should do everything in your power to remain competitive and relevant within your industry. As such, you can’t just sit around waiting for your target customers to find you, [...]
How small businesses can get more customer reviews and testimonials … and what to do with them, once you’ve got them!
Have you ever asked a friend if they’ve tried such-and-such restaurant or this-and-that business? It’s likely their answer will sway your decision to support or steer clear of that place. Online reviews work the same [...]
Why blogs fail – and how to make sure yours doesn’t
Blogging has become a cornerstone of small business marketing. It’s a relatively easy and inexpensive way to promote your brand and connect with your target audience. Sadly though, 80% of all blogs fail. That’s a [...]
The benefits of an FAQ Page (and how to write an amazing one)
When people click on your website, they are usually looking for something specific. They’re visiting your site with purpose and for a reason. Can you see it? Their eyes scan the headings and content, picking [...]
Just starting out with a business blog? 5 ways to get more traffic
Blogs are a fantastic small business marketing tool, especially for start-ups with little to no marketing budget. They help you build your brand image and recognition, connect with your potential customers, generate leads, and more. [...]
How to use video in your small business email marketing
There are two reasons to use video in your small business email marketing. Firstly, more than half the people in the world have an email account, and more than half of those check their email [...]
3 online tools to help you create better content
The most effective way for a small business to engage its target market is through relevant and consistent content. However, it can be difficult to come up with fresh ideas on a regular basis. Fortunately, [...]
The beginner’s guide to small business blogging
Do you want to target an even wider audience through marketing, increase your website traffic, and establish yourself as an expert in your field? Yes? Then it’s high time you start a blog! Any small [...]
Why small businesses should invest in content marketing
As a small business owner, you want to drive traffic to your website, get leads and new sales. After all, what’s the point of investing in a small business website if no one ever visits [...]
How to grow your personal brand with video marketing
As the owner of a small business, you inevitably become the face of your brand. And turning your passion for what you do into engaging video content that connects with your audience is a fantastic [...]
Why content marketing is a marathon, not a sprint
Everything in life is not a quick fix. Although most small business owners would ideally like to start seeing returns on their investment as soon as possible, it isn’t always feasible. When it comes to [...]
5 ways to up your small business’ LinkedIn marketing game
Are you feeling the squeeze? Small businesses around Australia are vying for attention in a crowded online marketplace. So, how can you make your brand win the marketing game? The answer is simple – market [...]
How to write content that connects with your customers
Publishing engaging, compelling content is a crucial part of small business marketing. Knowing that is one thing, actually doing it is another! Here’s how, and why, you should adopt a content marketing strategy that’s aimed [...]
Three common social media marketing myths debunked
The world of social media marketing undergoes changes every year, and, as with any popular concept, here are three commonly-held beliefs, debunked. 1. I need to be active on every social media platform Just because [...]
How to beat writer’s block once and for all
However, if you handle all aspects of your business, including marketing, then writer's block is something you will encounter. For your business to succeed, you need to come up with fresh content regularly – Hello [...]
The secret to generating leads with your content marketing
It is no secret that content marketing is vital for your small business to thrive in this day and age. There is a secret to getting it right, though. Not all content is equal, and [...]
Content marketing 101: Features tell, benefits sell
When you’ve designed a product or service you're proud of, you likely have a long list of all the specs that make it really special and unique. But here’s a little secret - when it [...]
How to promote your small business’ blog
Plenty of small businesses make the effort to maintain a blog on their website. After all, business blogs are a great way to drive qualified traffic to your site, boost your SEO, and grow your [...]
Everything you need to know about writing case studies that get you leads
Case studies are incredibly effective at convincing customers to use your products or services. Why? Because they show how your company solved a customer’s problem. You can leverage this proof to generate leads and increase [...]
What is a brand voice and why should I care?
When we think of branding, we think of what we can see — logo, design, colours and fonts. A brand’s voice isn’t seen but heard and read. It’s how you express your brand’s personality. Small [...]
Why content marketing fails – and how to fix it
Small business owners know the value of content marketing, but they aren’t always aware of the reasons why their marketing fails or, more importantly, how to fix it. Benefits of Content Marketing Successful content marketing [...]