Boost your website's conversion rate in 2024 with these top 10 quick tips
Before delving into how to boost your website conversion rate, let’s first understand: what a conversion rate is, how to calculate it, why it’s important and what a good conversion rate is.
What is a website conversion rate?
A website conversion occurs when a visitor completes a desired action, like signing up for a newsletter, sharing a blog post to social media or booking a consultation. Your conversion rate is the percentage of visitors who take this action.
How to calculate your website conversion rate
The formula is:
(Total visitors that convert / total visitors on your site) x100 = Conversion rate
You divide the number of conversions by the number of visitors to your website.
For example, 5,000 people visited your website and from these visitors, 500 booked a consultation. Using the formula – (500 / 5,000) x 100 = 10% – your conversion rate would be 10%.
Why is it important?
Tracking conversion rates helps you measure your website’s success and identify areas for improvement. A higher conversion rate indicates that you’re attracting the right audience and engaging them effectively.
A lower conversion rate could be caused by various issues, including a slow page load time, a broken form, irrelevant content or attracting the wrong audience.
What is a good conversion rate for 2024?
What’s considered a good conversion rate varies depending on your industry and what marketing channel – such as websites, blog posts or emails – you’re using.
Generally, anything between 2% and 5% is a good conversion rate.
Top 10 quick ways to boost your website conversion rate in 2024
1. Design an attractive and professional website
If your website looks outdated, that will decrease your conversion rate. Design an attractive website that reflects your business’s professionalism.
2. Keep it simple
A simple website layout also generally improves conversions.
‘Simple’ means that each web page has a clear focus. Ask yourself: “What is the one action I want the website visitor to take on this page?”
Do you want them to sign up for your newsletter, contact you or click your About Us page?
All your content should be focused on achieving that result.
3. Boost your website speed
Website speed refers to how quickly a web browser is able to load fully functional web pages from a given site.
Poorly performing sites that cause a delay in a page load time can drive visitors away. Conversely, sites that load quickly will typically receive more traffic and have better conversion rates.
Your website’s load speed could be the difference between losing a hot prospect and gaining a new client.
4. Optimise for SEO
Search engine optimisation (SEO) means the process of improving your website to increase its visibility in Google, Microsoft Bing and other search engines whenever people search for:
- Services you provide
- Information on topics you have expertise in
There is a direct link between conversion rate optimisation (CRO) and SEO. The better your SEO, the better your CRO will be.
When your website is ranked high on page #1, generally people take this as a vote of confidence from Google or any other search engine.
People usually trust websites that rank well in search engines and, because of this, will likely convert on your website.
Contact Hunter & Scribe to fill your website with more SEO content.
5. Create easy contact forms and pages
Keep your contact forms and contact page simple. The less information and easier you make it for someone to contact you or sign up for your service, the more likely they will go ahead and convert.
6. Create compelling calls-to-action (CTAs)
The same rules apply with your CTA, which is a link that asks the website visitor to take action.
CTAs should be short and tell the website visitor exactly what they will get when they click on the link. For example, “Contact us for more information or to make an appointment”.
7. Include testimonials
Testimonials give an endorsement of your business from an outsider. This helps demonstrate the credibility and trustworthiness of your business.
The more testimonials you add to your website, the higher your conversions will be. Testimonials should generally include as much detail as possible about the person providing it.
If possible, include the person’s name, job title, business and their picture. The more realistic the testimonial appears to be, the more credible it is and the higher conversions you’ll gain.
8. Speak to your clients
Sometimes, the best insight comes from speaking directly with your clients. The questions you could ask include:
- What led you to my website?
- What was the most important feature on my website?
- Did you experience any issues on my website?
9. Write clear, compelling content
Most consumers are too savvy to fall for hype-based copywriting. Focus instead on writing clear, compelling, and relevant content such as blogs that attract traffic to your website.
Some of this content also needs to be ‘evergreen’.
Unlike news or trending topics, evergreen content is timeless and doesn’t become outdated, which means it’s always relevant to your target audience.
If you don’t have a blog page and your rivals do, they’re going to look more professional and probably win the business at your expense.
Or if you do have a blog page, but it’s been ages since you last published a blog, you’re going to look sloppy – which again means you’re likely to lose out to your rivals.
10. State clearly the benefits of your services
It’s important to tell potential clients exactly how your services will help them solve their problem.
Now that you know how to improve your conversion rate, find out how many of your website visitors you’re converting, implement some of the changes mentioned above and watch your online presence grow in 2024.
For tailored content creation, contact Hunter & Scribe.