Top 10 content marketing trends for 2024
Let’s explore some of the key content marketing trends for 2024. While some may seem familiar from 2023, they are evolving and gaining momentum for the upcoming year.
1. Personalised content
Personalised content is gaining momentum.
Consumers now expect tailored experiences, and businesses that effectively use data and analytics to understand individual preferences will gain a significant advantage.
By personalising marketing messages and experiences, brands can engage customers more deeply.
This not only enhances customer satisfaction, but also provides a competitive edge in a market where savvy consumers seek solutions to their specific needs.
2. Video content marketing
The significance of video content marketing is on the rise. Video, being a highly engaging format, is crucial for businesses aiming to connect with their target audiences.
This could include creating explainer videos, product demos, customer testimonials or behind-the-scenes videos.
3. Blog posts
Writing blog posts is the most popular format used to increase brand awareness.
Content marketing still relies on the written word.
This isn’t a new trend, but it will continue to build into 2024. Blogging is a great way to improve your content marketing so you can attract leads and new business.
If you don’t have any experience in writing blogs or would like blogging tips, Hunter & Scribe can assist.
4. Artificial intelligence-driven content
Artificial intelligence (AI) is set to play a major role in content marketing. It may be the biggest trend yet.
It can be used to personalise customer experiences, automate tasks and optimise content marketing campaigns.
Search algorithm changes mean more importance is placed on long-form content and semantic search.
Google’s Knowledge Graph, for example, is helping search users pull up better results for their long-term search queries.
5. Data and analytics
Data and analytics are at the heart of modern content marketing.
By collecting, analysing and using data effectively, businesses can gain valuable insights into their customers and their markets.
This information can be used to improve marketing campaigns and achieve better results.
If your brand isn’t active on multiple different social media platforms, then you’re missing out on a huge opportunity to differentiate yourself from your competitors.
Most business owners choose to use LinkedIn, followed by Facebook and X (formerly known as Twitter) to distribute their content to their audience. Some also use email newsletters and webinars.
7. Concise content
The average number of words in blog posts has been going up while the world’s attention keeps going down.
Longer content does perform well in organic marketing, but even if the page ranks on the first page of a search engine, there isn’t a guarantee that users will read it.
While this content is important, you can’t expect long content to be the right size for every consumer, especially those connecting with your brand on social media.
Search engine optimisation (SEO) is the process of improving a website or online content in order to increase the quantity and quality of search engine traffic.
That is accomplished through many tactics, such as selecting relevant keywords to include on the website, link building and ensuring the website is properly structured.
More business owners are learning more about SEO and learning how it can benefit their digital strategies.
Key advantages of SEO include:
- Increased website traffic
- Better user experience
- Better cost-effective way to drive traffic to your website
- Increased competitive advantage to your business
- Increased brand visibility and awareness
Hunter & Scribe can help with all your SEO writing and SEO copywriting needs. Contact us to fill your website with more SEO content.
9. Voice search
Voice search is when a user asks their phone or digital assistant a question and expects to get an answer without using a keyboard.
A screenless search is what many people do every day.
This will cause a shift in content in 2024 because how we speak does not always align with how we write.
You’ll want to take time to adapt content to natural language search, which means including questions and answers.
To write in this style, include complete, full-sentence questions.
10. Diversified content
Consumers will get bored if you only publish one type of content. That’s not how things work anymore.
Instead, the expectation is for your website to make use of different types of media, such as infographics, galleries, videos or podcasts.
If you diversify how you present your content, you won’t need to do quite as much work creating new content.
Quite often, taking content that has proven successful in one medium can be repackaged and then shown again in another media form.
This works well because most consumers have a preferred way to consume media.
They might prefer video, audio or text. That means they will naturally select themselves into different groups, which means the vast majority won’t notice that they’ve already seen that media before.
In 2024, the content marketing landscape will be marked by innovation and personalisation.
Businesses must embrace these developments to remain competitive, modifying their content strategy to match the changing needs of their consumers.
Hunter & Scribe writes high-quality content that attracts clients. Contact us for more information.