How to build a strong personal brand on LinkedIn
As you represent your property or finance business better than anyone else, building a strong personal brand is a must when it comes to marketing.
One of the best social media platforms to do that is LinkedIn.
Posting helpful, interesting and relevant content will increase your exposure to potential leads while also establishing you as a thought leader.
With that in mind, here are five tips for building a strong personal brand on LinkedIn:
1. Optimise your profile
The first step in building a strong personal brand on LinkedIn is to create a quality profile that clearly showcases your skills, expertise and professionalism.
To do this:
- Choose a profile picture that shows your face clearly.
- Include a strong headline that’s clear, concise, and describes what you do and how you help clients.
- Write an engaging summary that includes a brief overview of your expertise and experience, explaining clearly what sets you apart from others in your industry.
For instance, if you’re a financial adviser, you might highlight your strengths in retirement planning, tax strategies, or investment management.
If you’re a mortgage or finance broker, your summary could include information about the types of loans you specialise in, your approach to working with clients, and any awards you’ve won.
2. Share valuable content
Next, share content that’s relevant to your target audience, whether that’s industry news, insights, tips, and advice.
Whatever type of content you decide to share, provide insights that are valuable to your network, rather than just promoting your business. For example, if you are a buyer’s agent, your audience might want to read about the latest trends in the property market or get tips for negotiating with sellers.
Similarly, if you’re a credit repair agency, you might write posts explaining how to improve your credit score, common mistakes to avoid, or how best to negotiate with creditors.
Remember, you can also use LinkedIn’s publishing platform to create longer-form content, such as white papers or ebooks.
3. Engage with your peers
As with any social media platform, you need to build relationships with your network. So take the time to respond to comments and messages, and engage with other people’s posts by liking, sharing and leaving a thoughtful comment with your perspective. If someone asks a question related to your expertise, offer any relevant advice or guidance.
4. Participate in groups
Joining LinkedIn groups can be a great way to connect with like-minded professionals while sharing your expertise.
Look for groups that are active and have a large number of members and participate in discussions.
For example, if you’re a financial adviser, you might join a LinkedIn group focused on retirement planning and offer insights to other members. Similarly, if you’re a mortgage broker, you might participate in a group focused on property investment and give advice on the different types of loans available for investors.
Whatever groups you choose to join, make sure they’re relevant to your business and your target audience. And when you participate in group discussions or comment on other people’s posts, be sure to add value. Don’t just spam the group with sales pitches or self-promotional content.
5. Be consistent
Consistency will help you build momentum and establish yourself as a trusted and reliable
source of expertise, so set a schedule and stick to it – whether that means posting once a day or once a week.