Six ways your business can build trust through content marketing

2 min read

Six ways your business can build trust through content marketing

Trust is one of the most valuable currencies in the property and finance industry. Consumers want to work with businesses they can rely on, and that can only be built through a long-term relationship based on trust. 

In this blog, we’ll explore how to build trust through content marketing.


Publishing educational content 

Providing educational content that answers your audience’s questions can be a great way to build trust. 

For example, a mortgage broker could write a blog explaining the different types of loans available and how potential clients can choose the best one for their situation. Similarly, a financial adviser could explain different asset classes, and the risks and benefits associated with each. 

By providing useful information without any sales pitch, these businesses would prove their expertise and commitment to helping clients.


Showcasing case studies and client testimonials 

Case studies and testimonials are powerful forms of social proof that can help build trust with potential clients. 

By sharing stories of satisfied clients and successful outcomes, you demonstrate your business has a track record of delivering results. This can help alleviate any doubts that potential clients may have about whether you can help them achieve their goals.


Getting media coverage 

When your business is featured in news articles or other media outlets, it lends credibility to your business, helping build your reputation and increase your visibility in the market. 

You might be wondering how to get your business free media coverage. Well, for that to happen, you need to send a well-written media release to media outlets – one that contains newsworthy information they want to publish. 

Or you can ask top content marketing and copywriters in Australia  at Hunter & Scribe to help get you free media coverage. 


Being consistent

Consistency is key when it comes to building trust. Your audience needs to see that you are committed to providing value over the long term. That means creating content regularly and sticking to a schedule. 

For example, a mortgage broker could create a blog that’s updated weekly with new content about the mortgage market and Australian property markets. Similarly, a financial adviser could create a monthly email newsletter that provides helpful tips and insights on retirement planning. By being consistent, you demonstrate that you’re dependable and trustworthy.


Being transparent 

Transparency is crucial for building trust. Property and finance businesses can demonstrate these qualities by being upfront about their processes, and any potential risks or downsides. 

For example, a financial planner could write a blog explaining the potential risks of certain investments, or a mortgage broker could explain how lender commissions work. By being up front, you show that you prioritise your clients’ best interests over your own.


Engaging with your audience

Engaging with your audience is another way to build trust. Respond to comments and questions on your blog and social media pages. Encourage feedback and be open to constructive criticism. By engaging with your audience, you show you value their opinions and are committed to providing them with the best possible service.

Need help with your content marketing? Contact Hunter & Scribe for all your copywriting needs from social media posts and blogs to ebooks and media releases.

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