How property and finance businesses can turn heads with their headlines

2 min read

How property and finance businesses can turn heads with their headlines

Writing engaging headlines is a critical aspect of effective content marketing. That’s because they are the first thing a potential reader sees, so can be the deciding factor on whether they will click through to read more. 

Here are some tips to help your business write engaging headlines. 


1. Use numbers and statistics

One of the most effective ways to write engaging headlines is to use numbers and statistics. This approach works particularly well for property and finance businesses, where data-driven insights are highly valued by consumers. Headlines that feature numbers and statistics not only grab attention but also convey credibility and authority.


  • Five ways to save money by refinancing 
  • Six ways you can save with tax deductions 


2. Use emotional words and phrases

Emotional words and phrases can evoke strong feelings in readers and make them more likely to click on your content. Using emotional language can also help you connect with your audience on a deeper level and establish a more personal relationship. When writing headlines, consider using words and phrases that create a sense of urgency, excitement or fear.


  • How to keep your kids from blowing their inheritance 
  • The secret to achieving financial freedom 


3. Be specific 

Generic headlines are less likely to capture readers’ attention than specific, targeted headlines. This is because specific headlines promise the reader something valuable, such as a solution to a specific problem or access to exclusive information. By being specific and targeted, you can demonstrate to your audience that you understand their needs and are offering them something of real value.


  • What’s a good credit score in Australia?
  • How to get a mortgage when you’re self-employed 


4. Keep it short and simple

Keep your headline concise as your target audience is more likely to skim content than read it in full.  Avoid using long, complicated sentences or industry jargon that may confuse or alienate readers. Instead, use simple, clear language that anyone can understand.


  • The top three mistakes homebuyers make
  • The beginner’s guide to managing your money 


5. Ask a question

Asking a question in your headline can create curiosity and prompt the reader to read on to discover the answer.


  • Are you overpaying for your home loan?
  • Is property investment right for you?


6. Use active language

Using active language in your headlines makes them more engaging and compelling. Active language is more direct and creates a sense of urgency, which is more likely to motivate readers to take action.


  • Boost your credit score with these three tips (instead of ‘How to improve your credit score’) 
  • Get on the property ladder with family help (instead of ‘Family guarantee loans’)


7. Address your audience directly

Using words like ‘you’ and ‘your’ in your headlines can make your audience feel more engaged and connected to your content.

  • Everything you need to know about Director ID
  • How you can build a profitable investment portfolio 

Need help crafting the perfect headline? Hunter & Scribe can help. We specialise in writing content for property and finance professionals, like mortgage brokers, buyer’s agents, real estate agents, lenders, accountants, financial planners and credit repair agencies. Contact Hunter & Scribe for more information.

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