How to write a perfect call-to-action
A call-to-action (CTA) tells your clients what action to take next, like ‘call now,’ ‘subscribe here’ or ‘read more’.
To write a perfect CTA that motivates clients to take action, follow these six steps:
1. Make it simple
Include a simple message in plain English with one clear instruction. For example:
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2. Make it enticing
Explain the benefits people will get from taking the action. If people don’t see a reason to act, they won’t.
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3. Make it easy
The easier the action, the more likely your audience will feel motivated enough to take it. But what one person finds easy, another might not. So offer them options like:
4. Make it urgent
Once someone has finished reading your marketing material, you want them to take action immediately. Otherwise, they probably never will.
So create a sense of urgency.
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5. Make it inspiring
Your CTA needs to inspire your clients to take action. The best way to do that is to offer your clients something they want. For example:
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6. Make it stand out
Make your CTA stand out by placing it in bold, italics or at the end of an article or post.
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It takes practise to write a perfect CTA, so don’t give up if your first CTA doesn’t produce any results. Just rewrite it in a different way.
Another option is to outsource your content writing, including CTAs, to professional writers. At Hunter & Scribe we specialise in the property and finance industries.
So we regularly:
- Write social media posts with CTAs for lenders, credit repair agencies, mortgage brokers, accountants and financial advisers
- Write blogs with CTAs for accounting firms, lenders, mortgage brokers, buyer’s agencies and real estate agencies
- Write newsletters for a variety of clients in the property and finance industries with CTAs
In fact, most of the content we write for our clients includes a CTA at the end.