How to get more testimonials
Word-of-mouth marketing is one of the best ways to market your business. It’s free and all the hard work of selling your services and expertise is already done.
Generally, referrals happen when a client speaks to a friend or colleague. That means the testimonial ends there. But if a testimonial is written, you can post it on your website or social media pages and reach more people.
Some people will voluntarily write a review if they’re particularly happy with your service, but most people need to be prompted. Here are three ways to make it easy for them to review your business.
1. Ask clients to write reviews on consumer review websites
You can ask people to write a review on a consumer website, like ProductReview.com.au. You can republish the best reviews on your social media pages or website.
You could post one or two reviews per week. If you take a screenshot of the reviews, make sure they’re legible. For example, zoom your browser to 150% before taking the screenshot so people can easily read them from their mobile devices.
If that doesn’t work, you may need to retype the reviews, but check that you don’t change anything accidentally because you might get caught out and people could assume your other reviews are false too.
2. Pre-write testimonials on cards
Another idea is to pre-write the testimonials. For example, you can write a few testimonials based on what clients generally say about your business. Then you place the testimonials on cards and leave them on your reception desk.
ZZZ Mortgage Brokers answered all my questions and explained the entire home loan process to me. I recommend talking to ZZZ Mortgage Brokers first.
You can tell your clients that if they want to endorse you, all they need to do is write their name on one of the cards. You can then publish their testimonial on your website and social media pages.
You could also prompt clients to recommend the services you want to expand. For example, if you’re an accountant and you want to expand your tax consulting business, you could pre-write testimonials focusing on tax.
Before talking to ZXY Accountants, I was paying too much tax because I didn’t know I was legally entitled to deduct so many of my home office expenses. I recommend you talk to ZXY Accountants about your tax matters too.
If clients write their names on the card, you can publish the testimonials on social media and share the post using paid advertising to attract more tax clients.
3. Pre-write and email testimonials
You could email your clients two or three pre-written testimonials. Ask them to reply with the number of the testimonial they’re willing to attach their names to – or do nothing otherwise.
Avoid giving them too many options. You want a short list that your clients can quickly browse. Ideally, you’d customise the testimonials based on the services you gave that client.
If you make it easy for clients to give you a review or testimonial, there’s a good chance you’ll get more of them. And by pre-writing them you can ensure they’re persuasive and polished.