How to drive traffic to your website using social media
Are you despondent because nobody is visiting your website? If so, have you tried using social media?
As well as being a great way to engage with your audience, social media can be an incredibly effective traffic driver.
Here are six ways to use social media to drive traffic to your website:
1. Update your profile
Fill in all the fields on your profile, including the link to your website. You could include your website address in your headline images too. It won’t create clickable links, but if clients look at your URL all the time, they’ll start remembering it.
2. Write blogs
Write meaningful and educational blogs for your website and promote them on social media.
For example, an accountant could write a blog on: ‘The tax pros and cons of investing in property’. Then they could tease the blog on social media as follows:
A property investment can increase or lessen your tax burden. Want to know more? Click here.
3. Share your content
If your blogs are timeless, you could keep sharing them. For example, a month later the same accountant could write:
Want to know how to increase your wealth and pay less tax? Click here to find out.
And redirect people to the same blog about property investing.
4. Interact with people
Ask people to fill in a survey and direct them to your website.
For example, a mortgage broker could have a short survey on their website asking clients to rank the most important factor when comparing home loans:
[ ] Good interest rate
[ ] An offset account
[ ] A redraw facility
[ ] No lender’s mortgage insurance
[ ] Reasonable fees
[ ] Easy-to-use interface
Afterwards, the mortgage broker could tease the results on social media, but only post them on their website.
Another way to interact with potential clients is to ask them for their opinions. But stay away from controversial topics or those requiring long answers.
The easier the question, the easier it is for people to type a quick reply. The more people who reply, the more popular your post will become – and eventually your website.
For example, a real estate agent could post a picture of a couch with a yellow cushion and the same couch with a green cushion and ask people which one looks best.
5. Use visuals
Well-chosen images and/or videos stand out against the sea of words in people’s feeds. So include an image with your posts.
6. Publish helpful tips
The tactics mentioned above will be more effective if you have more followers. So post helpful tips or news about your industry regularly to increase your social media followers.