Why businesses need to master SEO

3 min read

Why businesses need to master SEO

If you want search engines like Google to find your website, you need to do high-quality SEO, or search engine optimisation.

In Australia, the top four search engines are Google, Bing, Duckduckgo and Yahoo. Most of these search engines work the same way, but since Google dominates, let’s focus on it. 


How does Google work?

Google’s bots crawl the web all the time. These bots collect the information you publish on your website, including backlinks and keywords, and store it in a database. 

Keywords are the words or phrases used in a search. For example, someone searching for a mortgage broker in Sydney may use the words “best mortgage broker in Sydney” or “Sydney home loans”. Your website has a greater chance of being found if it contains those keywords.  

Backlinks are links from another website to yours. If the backlinks you receive come from high-authority sites, it raises your website’s authority. The higher your domain authority, the better your website will start to rank in searches.

When someone uses Google Search, its network of computers access this database to find relevant entries and instantly present pages of results.


The first page

When doing an online search, 75% of internet users say they never scroll past the first page of search results, according to HubSpot.

So if someone searches for a buyer’s agent in Byron Bay, and you’re a buyer’s agent in Byron Bay, there’s a chance your website will appear on the first page of the search results. 

But it might not. That’s because a buyer’s agent in Sydney might have included Byron Bay in the areas they buy properties in. If their website is more popular, they will be listed first. The same could apply to buyer’s agents all across Australia, which means simply being a buyer’s agent in Byron Bay might not be enough to be listed on page one.

So how do you get on, or at least close to, Google’s much-coveted first page? 

The answer is to create a good SEO strategy. The more meaningful content you have, the more the search bots will crawl your site and the more database entries there will be on your website. This increases the chances of your website appearing in search results. 

Once your website starts appearing, and your information is validated by users clicking on your listing, it will further increase your website’s ranking, because the search engines will now record your site had a good answer to the search query and show it to more users.

The more that happens, the more chances you have of a potential client being shown your website.


How do you implement SEO?

Mastering SEO isn’t as hard as you think. You can learn how to optimise webpage URLs, headings, title tags, meta descriptions and images by doing some online research or taking an SEO short course. 

Or you can outsource it to an agency that does SEO for property and finance businesses, like Hunter & Scribe.

But the key feature is to provide answers to the question people ask. And you do that by writing SEO-optimised content. (Or asking Hunter & Scribe to write those articles for you.)

In the past, a simple list of keywords like ‘accountant, save tax, Melbourne’, might have worked. But it no longer does, because SEO has evolved.

Today, an accountant would need to write helpful blogs and include calls-to-action specifying their location, what they do and how they help people.

If the accountant writes a weekly blog, each blog will add to their stock of keywords and increase their chances of reaching page one. 


How Hunter & Scribe can help you

At Hunter & Scribe, we specialise in writing meaningful and helpful content. Our content provides answers to questions people ask. We can include your list of keywords or phrases in a natural way so readers don’t notice them – but search-engine bots do.

And although we’re going to write search-engine optimised content for you, that’s our secondary focus. Our primary focus is to give you well-written, informative articles that make your business look good. 

Contact us for more information.

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