What pages does your website need?

2 min read

What pages does your website need?

Your website is your face and speaks to clients on your behalf. That’s why it’s vital your website is sharing the right message.

To do so, your website needs to include at least six key pages:

1. Home

This is where you create your first impression. It’s where you ‘hook’ your clients by convincing them you have the solutions to their problems. 

Your home page should be uncluttered, concise and easy to navigate. 

Be wary of creating too many distractions, especially pop-up ads that will take viewers away. If they arrived on your website looking for specific information and you immediately distract them, they probably won’t return.


2. About

Share your story to show you have the experience, knowledge and expertise to solve your clients’ problems. 

But also tell them about the people behind your company, especially if you have an interesting backstory on how or why you started the business. 

Some entrepreneurs started their business because of a bad experience. This type of story can reassure clients they’re going to get a great service.


3. Services

Explain what you do clearly and concisely, but try to avoid a long list of features.

Instead, focus on your clients and how you can help them solve a problem. 


4. Contact

If your clients can’t get hold of you, they will move on to your competitors, so make sure they can contact you on a variety of platforms: email, social media or even a chatbot. 

Remember to keep the contact information on your website up to date. When people contact you, always respond within a reasonable timeframe. Set up automatic replies to respond on your behalf outside working hours. 


5. FAQ

The more questions you answer, the more likely it is your website will be listed in search results. So briefly answer the most frequently asked questions about your industry on your FAQ page.

You could also use your FAQ page to distinguish your business and answer the question: Why should clients use you?


6. Blog

Publishing a regular blog is a great way to prove your expertise. You can also share your blogs on social media to increase their reach.

Where a FAQ provides a concise answer to a question, you can use your blogs to provide a more comprehensive answer.

For example, a financial adviser may have this FAQ question:

What should I invest in?

And provide this answer: “The assets you should invest in depend on how much money you have and how much risk you’re willing to take. It also depends on whether you’re investing for your retirement or to build generational wealth.”

On the blog page, the financial adviser could provide an in-depth answer to the question. For example, the blog could explain:

  • That some investments are riskier than others
  • That some people handle risk better than others
  • That the years you have until you retire impact how much risk you should take
  • That some investments require a minimum spend 

Ideally, the FAQ question would contain a link to the blog, so if someone wanted a detailed explanation they could easily find one.


Need help writing content for your website?

Hunter & Scribe can help you write the content for your website. We can either chat to you about your needs and write the content ourselves, or edit your existing content and supplement it where necessary.

We can also write regular blogs and social media posts about your industry, the latest news or anything else you’d like to tell your clients.

Contact us for more information on writing and editing services.

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