Quick guide to social media marketing
“What should my business publish on social media? And how often should I publish content?”
These seem like simple questions, but the answers aren’t so straightforward.
For the first question, here are 10 topics your business could cover on social media:
1. News about your industry
Discuss what’s happening in your industry. For example:
- An accountant could publish the latest news from the Australian Taxation Office
- A lender could publish the Reserve Bank’s announcement of a cash rate change with a short explanation on how it affects their mortgage rates
- A real estate agent could publish statistics on the latest property prices
2. Offer opinions
You could give advice or opinions about the latest economic trends and how they affect your industry. Or you could offer an opinion about general advice that’s often given in your industry.
For example, if you’re a real estate agent, you could offer an opinion on what you think the market is going to do in your area. (Don’t want to risk it? Quote the economists who work for CoreLogic or Domain instead.) Alternatively, you could give an opinion on, say, how much value you add by staging a home.
3. Give advice
Because short posts work best on social media platforms, divide your advice into a series of tips. For example:
- Accountants could give small business owners advice on keeping track of when they use their personal assets for business
- Real estate agents could give their clients advice on preparing their properties for sale
- Mortgage brokers and lenders could give tips on paying off a home loan sooner
4. Celebrate your clients
If you’re aware of any awards your clients or referral partners have won, you could publish an article on their success.
For example, if you’re a mortgage broker or lender, you could follow the real estate awards and congratulate the winners.
5. Share testimonials
You could ask your clients to write testimonials for you. If they do, publish them on social media. For example:
“The Hunter & Scribe team are very knowledgeable in their field, they are professional and their writing has made a significant difference to our business.” – Peter Benson, Credit Connect Group
6. Ask for feedback
Ask your followers questions about your business or industry.
For example, a credit repair agency could ask: “What’s the most confusing thing about your credit score?” Not only will this encourage your clients to interact with you, it may give you ideas on what to write about for your next batch of social media posts or blogs.
7. Run contests or special offers
Offering something for free is a great way of getting more followers. You could target your clients specifically by offering a discount on your services. Alternatively, you could offer a prize to increase your followers. Even if people don’t do business with you, your social page could be recommended to their friends, who might be potential clients.
For example, if you’re a buyer’s agent, you could ask your followers to nominate what they consider to be a home’s most important feature. The one with the most likes could win a prize, which could be a 10% off voucher on your services, a gift basket or a dinner voucher.
8. Use fill-in-the-blank questions
To get people’s opinions, you could also let them fill in the blanks instead of asking questions.
For example, if you’re an accountant you could write: Fill in only one word per line: “I ___ paying my taxes because ___ ___ ___ ___ ___ ___.” This could give clients a fun way to interact with you and should give you material for forthcoming blogs or social media posts.
9. Publish behind-the-scenes photos
To add a human touch, you could publish photos of your office, your staff or their pets.
You could also use social media to publicly acknowledge your staff. Also consider publishing articles on awards they’ve won, or feel-good news like if they’ve had a baby or adopted a pet.
10. Share inspirational quotes
Many people enjoy reading an inspirational or positive quote to put them in a good mood for the day. So consider publishing one every day, or every Monday.
“If you’re not making mistakes, then you’re not doing anything.” – John Wooden
We know most property professionals and finance professionals don’t have time to write content for social media. That’s why outsourcing social media content writing to Hunter & Scribe makes sense.
How often should you publish on social media?
How often you should publish depends on the platform. For most platforms like Facebook, Instagram and LinkedIn, one well-written post a day should be enough. You could publish more frequently on Twitter, because tweets disappear very quickly off people’s timelines.
You could pre-schedule your posts, but you should schedule them for when most of your clients are online. Most of the platforms have statistics and can give you that information. Also see “Is there a best time to post on social media?”
- Publish quality over quantity
- Publish on different days and different times and see which posts are read the most
- Publish extra on rainy days when people are indoors (keep some helpful tips on hand so you’re always ready – or get Hunter & Scribe to write them for you)
Outsource writing your social media posts to Hunter & Scribe. Contact us for more information.