“The one thing that you have that nobody else has is you. Your voice, your mind, your story, your vision. So write and draw and build and play and dance and live as only you can.” - Neil Gaiman You and your small business have a story to tell. Whether you sell hiking gear for [...]
Any small business owner can tell you that their customers and newsletter subscribers are a mixed bunch of people. And yet many of them still send their subscribers the exact same newsletter despite technology making it easy to customise these newsletters. So if you’re one of those small business owners still sending out generic newsletters, [...]
Every property or finance business needs a marketing strategy. This means that you, as the owner, need to devise a plan to promote your brand. And, today, that often means using social media. But that doesn’t necessarily mean you need to be using every social media platform going. Why’s that? Well, one of the cardinal [...]
Having informative and well-written content in your newsletters doesn’t help if subscribers don’t even open them. But there are ways to increase subscribers’ willingness to open your emails. And one of these ways is to include fun content that readers look forward to. Here are three fun content ideas to try: 1. Include local content [...]
When it comes to running a small business, there are a number of strategies you can use to take it to the next level. Take email marketing, for starters. Email punches well above its weight when it comes to small business marketing channels. Firstly, it’s relatively inexpensive, making it perfect for those on a limited [...]
Many small businesses don’t formally advertise their products or services – their customers do it for them. And getting testimonials is a great way to get new customers because the hard work of selling your product or service is already done. Mostly a customer will refer your business to a friend or colleague when speaking [...]
Whether your small business provides products and services for customers in Perth or Paris, content marketing is KEY to your success. An effective marketing strategy ‘works for you’ while you work for your customers. Here are the top content marketing tips every small business owner should follow: 1. Be clear about who you are and [...]
Have you recently started a small business? Are you trying to figure out how to tell Australia all about it, but you’ve got a limited marketing budget? Don’t despair. Effective small business marketing CAN be done on a tight budget. Digital platforms have opened up many opportunities for effective marketing to targeted audiences. You can [...]
A website without an FAQs page is like Australia without kangaroos. It just isn’t right! Every small business website needs a well-constructed marketing strategy. And that strategy must include a page on your website answering frequently asked questions. You may even find that it becomes one of the top-visited pages over time. What should my [...]
Your website plays a critical role in your business’s success. It’s the international ‘face’ of who you are and what you do, and it ‘speaks’ to customers on your behalf. That’s why it’s so important to make sure that your website is sharing the right message. You need to customise your website to best suit [...]
