People trust reviews and your business needs social proof. In the context of small business marketing, this means there is proof that someone has purchased what you are providing and has found value in it. Social proof inspires trust and can give you that X-Factor over your competition. It is free marketing, and it is [...]
Did you know there are over 60 million active business pages on Facebook? Find out how to make sure yours stands out with compelling ads that convert! Why small businesses should consider advertising on Facebook One of the great attractions of Facebook, especially for small businesses, was the lure of free publicity. Unfortunately, the platform [...]
Many small businesses in Australia are turning to video content to market their products. Statistics show 60% more engagement and a better return on investment after posting helpful and engaging video content. We’re spoilt for choice when it comes to where to use video content. With Facebook, YouTube, Instagram, LinkedIn and TikTok so easily accessible, [...]
The rewards of an effective email marketing strategy can be massive. But where do you draw the line between staying active and engaging with your subscribers, and potentially driving them away by getting spammy? Finding the sweet spot Firstly, there’s no point comparing apples with oranges. If you work in an industry where changes happen [...]
Believe it or not, competition is good for your small business. You need to know your differences and your niche, and you won’t know this if you haven’t checked out your competition. Knowing your competition helps you to maintain a good level of competitiveness which produces progress and growth in your business. If you find [...]
Tired of repeating the same old message to your customers? Ideas are everywhere… if you know where to look! But is content marketing really worth the effort for a small business? Absolutely YES. If done well, your content is the foundation of your business’s online image. If your customers/clients love the way you speak to [...]
“I think Smithers picked me because of my motivational skills. Everyone says they have to work a lot harder when I’m around” – Homer Simpson. What happens when we laugh? Other than the fact that our mental load feels lighter, and tension is released, producing pockets of humour in your small business marketing will help [...]
You only have three seconds to create a good impression when you meet someone in person. The same goes for your online brand! This is why an effective marketing strategy includes simple, informative content that strategically builds a trusted relationship, and effortlessly steers the customer towards a final sale. Here are 3 key reasons you [...]
Unlike your home page, which aims to show people who you are and what you're all about, a landing page has one specific purpose – converting traffic into leads. Find out how to make sure yours does the job. What is a landing page? There are two key components that go into a landing page: [...]
Email marketing still has the highest ROI (return on investment) of any marketing channel. For that reason alone, sending out a regular email newsletter should be a central part of your small business marketing strategy. But do you know how to avoid some of the most common newsletter blunders? Find out here! Why send out [...]
