It seems simple enough, doesn’t it? All you have to do is write a couple of sentences to go with your Instagram posts. It really isn’t something worth fussing about - especially not when you’ve got a business to tend to. Hold that thought! We’re here to tell you that the caption on your Instagram [...]
Writing a blog might sound like a lot of work but if you fill it with useful, educational and valuable content it can really help your small business. Blogs are a great form of content marketing as they drive new and repeat traffic to your website. While the Internet seems to be full of content, [...]
Growing a Facebook following takes time. Sponsored ads are one way to attract followers but not every small business can afford to run frequent campaigns. You’ll have to learn how to attract them organically. Here’s how to do that without paying for ads. Why every small business needs a Facebook group Facebook groups are an [...]
Every business, regardless of its size, should be able to write an effective press release. They are essential for ensuring that both the media and public are aware of your latest news. The purpose of a press release is: To gain media coverage Build your reputation Build back-links from trusted media sites They can also [...]
Regardless of all the new social media channels which may sprout up from day to day, email campaigns are still an integral part of marketing. However,we live in a time when most people's inboxes are being flooded by truckloads of emails each day. That means it’s easy for your campaigns to get lost in the [...]
Attracting new customers is hard work. Once you have them, don’t make the mistake of letting them slip through the net. So many small businesses focus singularly on customer acquisition, completely unaware of the importance of customer retention. If you’ve heard these two buzzwords, you may wonder how they differ or question when the best [...]
Video is quickly becoming one of the most important forms of content marketing. It’s a great way to generate leads, increase brand awareness and get customers’ eyeballs on your social media content. But did you know that it’s also incredibly important when it comes to your small business’ website’s search engine optimisation (SEO) efforts? Most [...]
We’ve all had our experiences with unhappy customers - even more so if you’re the one-man or one-woman show of your own small business. Yet somehow, we always trip over our feet and get worked up when a complaint comes in. How should one actually go about dealing with angry customers? There’s no perfect method, [...]
Writing a good blog post takes practice. Copy that isn’t well thought out won’t achieve your goals of increasing website traffic and conversion rates. When creating blog posts, the following formula delivers better results in terms of readership and engagement. 1. Choose the right topics Pick topics relevant to your business and useful to your [...]
While many marketers and small business owners know the basics of social media marketing, Facebook Live is a relatively new outlet which may still seem mysterious to some. What exactly is Facebook Live? YouTube, Instagram and Facebook have all implemented live streaming features - a feature that was practically nonexistent until the past few years. [...]
