What is a call-to-action and why is it important?You may hope that after people read your blogs, newsletters or social…
How to create a great automated email series An automated email series is a sequence of emails that are automatically…
How to respond when clients attack your business online Social media is a double-edged sword. On the one hand, it’s…
Are you marketing to the right people? Ask any business owner who they’re marketing to, and many will reply ‘everyone’.…
How to write an effective ebook Go on, admit it… you’ve been thinking about writing an ebook for your business…
How to use LinkedIn to promote your business As the world’s largest professional social media platform, LinkedIn can be a…
Why businesses should use plain EnglishThe research is in: people who speak plain English are considered smarter than those who…
Five common website mistakes and how to fix them Here are five website mistakes that can repel, rather than attract,…
The power of a compelling marketing storyPeople love stories. We’ve been telling them to each other since the dawn of…
The benefits of guest blogging Regularly publishing content in a blog is an effective strategy to attract visitors to your…