There’s still a big opportunity for you to use content marketing to stand out from the masses of other accountants.
To succeed, you need to focus on quality and quantity.
Quality content might include tax advice, business tips and news about the economy. The key is to publish information your clients find interesting, relevant and helpful; if you do that, they’ll gladly consume your marketing. Conversely, you should avoid content that seems salesy and self-interested, because then clients will avoid your marketing.
Quantity is also important. No matter how good your content marketing is, you won’t attract attention if you publish only the occasional blog or social media post. You need to keep getting in front of potential clients and referral partners again and again and again, because it takes time to build trust, credibility and brand recognition.
There are a lot of accountants in Australia. But there are very few accountants that regularly publish interesting, relevant and helpful content marketing.
So if you want to attract the attention of clients and differentiate yourself from the vast majority of Australian accountants – now you know how.