A tweet is a powerful tool if you know how to wield it. Think about anything, and you will find tweets about it. Businesses small, big, local and international all use Twitter to make their presence known and to engage their audience.
This guide is intended to help small business owners understand how to use Twitter to promote your small business, connect with customers, amplify your message and grow sales.
Before you dive into Twitter, you need a basic understanding of it to achieve your business and marketing goals.
Here are three things you can do with Twitter:
- Interact with your customer base
- Develop and promote your brand
- Generate sales leads for your business
Learning the lingo
Twitter has a language of its own:
- DM (direct message)
- RT (retweet)
Now you know Twitter lingo, it’s time to learn how to set up your Twitter profile:
- Choose the right Twitter handle
- Create a bio that best describes your small business
- Upload an image that makes you stand out (such as your logo)
- Introduce yourself by sending your first tweet
- Find the right people to follow
Once that’s done, you should leverage your network to grow your Twitter audience:
- Announce your Twitter handle on other social networks
- Send a targeted email to your email contacts
- Ask your customers, clients, and members to follow you on Twitter
Using Twitter to promote your small business
Here are four things to do if you want to get the most out of Twitter.
First, set a goal you want your Twitter presence to achieve – for example, increased brand awareness.
Second, engage your audience. The right content and engagement will covert followers into customers. To do this, you must:
- Listen – follow small businesses similar to yours
- Find your voice – something that differentiates you
- Interact – reply to tweets about your small business, like and retweet positive messages
All of these things will build stronger relationships with your followers.
Third, tweet regularly. This is easier if you create content schedule.
Fourth, tweet sharable content. Your customers are more likely to share tweets that solve problems, answer questions or deliver inspiration.