You own a small business and you have a website, but you’re probably wondering how you can get it to generate leads and increase your revenue.
Well, here are six tips that might help you do just that. The list is not exhaustive, but it should give you that jump start into creating a website that not only looks good but helps your bottom line.
Make a good first impression
Your website should be captivating, but not so busy that it distracts or confuses the user. Make sure it is very easy to navigate through, with buttons, media and images related to your products and services. As the saying goes, simplicity is the ultimate sophistication.
Include payment options
Make it easy for customers to purchase your products and services by adding an online payment option. Include a variety of payment options, such as Mastercard, Visa and PayPal.
Offer customer support
A live chat option could take your small business website to the next level. Customers like live chat, because it allows them to get immediate feedback on their own terms. You could also add a feedback form, so they can email you their queries.
Testimonials are a great form of social proof, because they show customers that people just like them have not only been using the business, but also getting great service. Make a list of your best customers and ask them for testimonials – if you’ve treated them right, most will happily say yes.
Show and tell
There are lots of tools you could use to illustrate how your products and services work. For example, you could shoot YouTube videos or create infographics. Just make sure your content is concise yet informative.
Educate your customers
Interesting, relevant content can be a great way to boost your authority, improve your SEO and entice customers to your site. Just make sure the content is educational rather than salesy.