The success of your small business is completely dependent on your ability to market yourself.
If that sounds dramatic, consider the following. You have a great product, and the best customer service team in Australia, but people don’t know your small business exists. What’s going to happen? How are you going to make sales?
Marketing gets the word out. It builds brand recognition, credibility, increases your reach and helps foster relationships with customers. So you need to be constantly marketing your small business 24/7.
We understand that it can be difficult to find the time to do so. You’ve got a small business to run, after all, with a task list that’d drive anyone to insanity. So what’s a busy person to do?
The answer is to make your marketing as efficient as possible. Luckily, there are many excellent digital marketing tools that do that. We’ve rounded up our favourites below.
- Google Analytics. A free tool from Google to help you understand what people do when they visit your website. A must-have. It covers demographics, keywords and actions taken.
- Google Keyword Planner. Another freebie that lets you search for words or phrases related to your business. Using keywords in your content is important as it helps improve your ranking in search engines.
- Hootsuite. This tool lets you manage all your social media in one place – from automatically scheduling posts, to monitoring customer mentions of your brand (or competition) it does it all.
- Mailchimp. Email marketing is important for building relationships with customers and prospects. Mailchimp automates the process and makes running an email campaign easy. The best bit? It’s free to use for up to 2,000 contacts.
- Quora. Stuck for content ideas? Quora – the question and answer site – is great for finding out what your customers are asking about your industry. You can also answer questions yourself – great for positioning yourself as a leading authority.
- Trello. A free project management tool that makes it easy to collaborate with your team. Trello keeps everything in one place so you never have to deal with missed messages, confusion or frustration again.
While tools will make your small business’ marketing efforts more efficient, you still need to put the hours in.